Ticketmaster Combats Ticket Fraud With New SafeTix Tech

It’s common for ticket resellers to use screenshots and photocopies of real tickets to sell in bunches to unknowing ticket buyers. To combat this fraud, Ticketmaster will start using a new technology called SafeTix, which is tied to a ticket holder’s mobile device via an encrypted barcode that refreshes every few seconds. Additionally, SafeTix supports NFC technology that allows fans to enter venues using a “tap and go” experience, and users will soon be able to use SafeTix via Apple Wallet on their iPhones and Apple Watches.

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