Facebook Creates Changes to Its Rules on Paid Political Ads

Facebook has made adjustments to its policy on digital political advertising after reports emerged that 2020 presidential candidates are paying Instagram influencers. It will now require candidates buying branded content to register as political advertisers. FTC commissioner Rohit Chopra stated that a 2017 policy requiring influencers and marketers to reveal any “material connection” to advertisers is under review, adding that, “we may need new rules for tech platforms and for companies that pay influencers to promote products.” Continue reading Facebook Creates Changes to Its Rules on Paid Political Ads