Netflix Still Avoids Ads, But Heats Up Its Brand Partnerships

Netflix, which makes almost $16 billion in annual revenue from its 158 million global subscribers, prides itself on being free of advertising. But the company also is $12 billion in debt and facing increasing competition in the streaming video sector from rivals including Apple and The Walt Disney Company. According to eMarketer, Netflix’s “days at the top may be numbered,” and many experts believe that Netflix will eventually have to turn to advertising. Even without ads, however, Netflix is increasing brand engagement. Continue reading Netflix Still Avoids Ads, But Heats Up Its Brand Partnerships

Netflix Invests $520 Million to Make Three Big-Budget Films

According to sources, Netflix will spend $520+ million to make three movies, although none of them are likely to get a wide theatrical release. This month, Netflix committed almost $200 million to make the action movie “Red Notice,” with Dwayne Johnson, Ryan Reynolds and Gal Gadot. The company has stated that one-third of its 150 million subscribers are drawn to its movies, with TV accounting for the rest. New movie productions, it hopes, will help retain current viewers and attract new ones. Continue reading Netflix Invests $520 Million to Make Three Big-Budget Films

‘Deadpool’ Sets New Record: Sells One Million Digital Units

Already the top-grossing R-rated movie in history (earning $761 million worldwide), “Deadpool” has broken another record by selling one million units in Digital HD sales during its first week, the fastest of any superhero title. The film “holds the record as Fox’s best performing Digital HD title ever,” notes The Wrap. “In comparison, ‘The Martian’ hit the one million unit mark in three weeks over Christmas, which was a record back then.” Digital HD includes Comcast, Google Play, iTunes, Xbox, and other digital outlets. “Deadpool” will be available on Blu-ray, DVD and on demand starting May 10. Continue reading ‘Deadpool’ Sets New Record: Sells One Million Digital Units