Theaters, from the experimental to the commercial, are using augmented reality, 360-degree videography and other new technologies to make their productions more immersive, even on traditional stages. In one recent production, “Hamlet 360,” technical direction by Sensorium transforms the 61-minute Shakespearean play into virtual reality. Another recent example is The Builders Association’s AR-integrated production “Elements of Oz,” where audience members use their cellphones to see a tornado approach Dorothy’s house. Continue reading Hamlet 360 and Other Stage Plays Integrate Immersive Tech

The Google Cultural Institute, a free website that displays collections of more than 800 art museums and historical archives, just went online with a collection of new 360-degree videos exploring the performing arts, with partners that include the Paris Opera Ballet, the Royal Shakespeare Company and Carnegie Hall, among others. The performing arts groups see it as a good way to introduce their offerings to a broader audience that might never think of actually visiting one of these venues for an event. Continue reading Google Cultural Institute Debuts 360-Degree Videos of the Arts