Although YouTube made a splash announcing its plans to produce scripted entertainment, the platform is pulling back from that ambition, which it once saw as the tip-of-the-spear for its $12-per-month ad-free YouTube Premium. The arena of Subscription VOD has become more crowded than ever, as Apple, Disney, WarnerMedia’s HBO Max and, next year, NBCUniversal’s Peacock join stalwarts Netflix, Amazon, Hulu and HBO. YouTube chief business officer Robert Kyncl calls the sector “as crowded as L.A. traffic.” Continue reading YouTube, Facebook Step Back from Their SVOD Strategies

Facebook, which just renewed four original series that have proven popular, also highlighted the success of Facebook Watch, which debuted in the U.S. in August 2017. The renewed shows are Kerry Washington’s “Five Points,” influencer Huda Kattan’s reality show “Huda Boss,” fairy-tale-inspired series “Sacred Lies,” and drama “Sorry For Your Loss” with Elizabeth Olsen. Facebook Watch now attracts 400+ million users around the world who spend at least one minute on the site, with 75 million doing so on a daily basis. Continue reading Facebook Renews Four Series, Aims to Distribute Premium TV

Facebook will spend between $1 billion and $2 billion on original content in the next year, say analysts, with the goal of transforming Watch, its interactive video channel into a “TV-like habit” that brings in advertising dollars. Tarnished by the fake news it disseminated, Facebook has funded ABC News, CNN, Fox News channel and Univision to create news programs that will go live this summer. The shows will feature personalities such as Fox News’ Shepard Smith and CNN’s Anderson Cooper. Continue reading Facebook to Spend $1B–$2B on Original Content This Year

Facebook is in production on new video series, with an eye on the $70 billion TV advertising market. First up from the social media company are reality competition series “Last State Standing” and a second season of comedy “Loosely Exactly Nicole,” which first appeared on MTV. Facebook hopes that if it adds original programming to the site, it will encourage cable networks and ad-supported, youth-oriented online services to upload their own premium video content. Facebook executives have compared its efforts to priming the pump. Continue reading Facebook Introduces Video Series, Targeting TV Ad Market

Facebook plans to debut two-dozen TV-like programs in mid-June. A few shows will be big-budget longer shows that cleave most closely to TV content; the rest will be lower-budget shows of five to 10 minutes that will refresh every 24 hours. According to sources, the social media company has already greenlit several shows. With scripted, high-quality programs, Facebook hopes to garner younger viewers. The move also puts it in competition with Amazon, YouTube and Snap among other platforms hoping to attract advertising dollars. Continue reading Facebook Likely to Launch Its TV-Like Programs in Mid-June

Facebook will soon launch a TV app that will let users stream videos in their News Feed through set-top boxes including Apple TV and Amazon’s Fire TV, and smart TVs from Samsung. The move to a television app is evidence of Facebook’s new directive from chief executive Mark Zuckerberg to become a “video first” company, and positions the social network to compete for TV advertising dollars. Users can employ the TV app to watch Facebook videos on their living room TV sets, and Facebook is in discussions to provide access to other video content. Continue reading Facebook Readies TV App for Streaming Video Through STBs

Facebook plans to fund original productions and license original video content from media companies and digital celebrities for its platform. To be led by Facebook head of global strategy Ricky Van Veen, the new initiative is still in its nascent stages; a spokesperson only says the company is reaching out to many potential partners. Chief executive Mark Zuckerberg has steadfastly insisted Facebook is not a media company, but given this decisive move towards content, that will be a difficult position to maintain. Continue reading Facebook Pursues Funding, Licensing Original Video Content