Google Inks $1.1B Deal with HTC to Design, Produce Hardware

Google is stepping up its competition with Apple in the smartphone market. The company inked a $1.1 billion deal with Taiwan-based HTC, which added more than 2,000 smartphone specialists. Google will now be able to design more of its own hardware and may position itself to manufacture more custom silicon chips. Up until now, Google has focused on software, and purchased hardware from Samsung Electronics and HTC. Newly added HTC staff will help Google control more of the design and production. Continue reading Google Inks $1.1B Deal with HTC to Design, Produce Hardware

Google to Take On Tech Giants With Second-Gen Hardware

Google just debuted its second-generation Pixel smartphones and Google Home speaker, among other hardware devices, as it competes with Apple, Samsung and Amazon to break into the top ranks of consumer electronics. The company’s first year in the space was mixed: although the devices got positive reviews, the Pixel smartphone suffered from supply shortages, capturing only a minute market share in the U.S. and elsewhere. Likewise, Google Home only made minor inroads into the arena dominated by Amazon’s Echo. Continue reading Google to Take On Tech Giants With Second-Gen Hardware

Google to Acquire Part of HTC Mobile Division for $1.1 Billion

Google will spend $1.1 billion to purchase part of HTC’s smartphone operations. The Internet giant plans to use HTC’s engineering and design teams to help ramp up its nascent hardware efforts to complement its expanding portfolio of software products and grow its revenue beyond Android and search ads. The deal, which is expected to bring about 2,000 HTC employees to Google, also includes a non-exclusive licensing agreement for HTC intellectual property. While HTC has shown growth potential in VR with its Vive headset, its mobile business has been struggling. Continue reading Google to Acquire Part of HTC Mobile Division for $1.1 Billion

Google Shutters its Project Ara Plans to Build Modular Phones

Google has reportedly suspended its Project Ara initiative to build a modular smartphone with interchangeable components. The goal was to develop a phone that consumers could customize with cameras, speakers, batteries and other parts in an effort to prolong lifespan and reduce electronic waste. “The move marks an about-face for the tech company, which announced a host of partners for Project Ara at its developer conference in May and said it would ship a developer edition of the product this autumn,” according to Reuters. “Axing Project Ara is one of the first steps in a campaign to unify Google’s various hardware efforts, which range from Chromebook laptops to Nexus phones.” Continue reading Google Shutters its Project Ara Plans to Build Modular Phones

Google to Offer its Own Smartphone, Secure Future Services

By the end of the year Google plans to release its own smartphone, which will compete directly with the Apple iPhone and extend the company’s reach into hardware. Google is presently in talks with carriers about the branded phone. Its Android operating system already powers 80 percent of smartphones sold around the world in phones made by, among others, Samsung, LG and Huawei’s Google Nexus brand. With its new smartphone, Google will take charge of design and manufacturing as well as software. Continue reading Google to Offer its Own Smartphone, Secure Future Services

Motorola Provides New Context to Comments Made at CES

During CES in Las Vegas, Motorola Mobility chief operating officer Rick Osterloh suggested that Lenovo has plans to phase out the Motorola brand. In the wake of news media and analyst confusion resulting from Osterloh’s comments, the company issued a statement to provide clarification, noting that the Motorola name or organization is not being dismantled, but is instead looking to “evolve” under parent company Lenovo. As part of that initiative, the company is looking to “streamline” its products under two brands — Moto and Vibe. Lenovo acquired Motorola Mobility from Google in 2014. Continue reading Motorola Provides New Context to Comments Made at CES