Media Publishers and Their Sponsors Gravitate to Apple News

Apple is launching Apple News, a news reading app with content from leading media companies that gives publishers another venue for ads. The launch comes at the same time that Apple approved ad-blocking apps such as the just-released 99 cent Blockr, a concern among publishers looking for more savvy ways to take advantage of the burgeoning number of digital platforms. Among the companies committed to publishing on Apple News is GQ (sponsored by Burberry) and recipe site Epicurious (sponsored by Campbell’s Soup and Reynolds). Continue reading Media Publishers and Their Sponsors Gravitate to Apple News

Report Finds Most Mobile Game Players Quit After First Day

According to a report from app testing firm Swrve, mobile free-to-play games tend to have dismal retention rates. In addition, many mobile game players rarely spend any money in these apps. Sixty-six percent of users stopped playing a new game after one day and 19 percent stopped playing after only opening the game app once. Swrve also found that players spent an average of 45 cents over 90 days, and 53 percent of the spending in games happened within the first week of playing. Continue reading Report Finds Most Mobile Game Players Quit After First Day

New App Brings the Magic of Disney Animation to the iPad

Disney has launched a $13.99 iOS app for the iPad that explores the animation and history of all 53 animated Disney films. “Disney Animated” features interactive images, multi-layer animated clips, interviews with animators — and allows users to animate authentic Disney 3D character models and control a Disney visual effects simulation. The comprehensive app is a collaboration between Disney Interactive, Walt Disney Animation Studios and London-based app studio Touch Press. Continue reading New App Brings the Magic of Disney Animation to the iPad