Pinterest and Google Compete to Offer the Top Visual Search

Pinterest is highlighting the “Search” and “Lens” features on its mobile apps, emphasizing its move into this arena. Lens, which was introduced to U.S. users this year, is a reverse image search tool that allows users to take a photograph of something and then use smart search to return pins with similar images and related design ideas. Lens is now available to users of the iOS application; Pinterest says it will soon launch the Android version. Google is also upgrading its visual search engine to compete in this space. Continue reading Pinterest and Google Compete to Offer the Top Visual Search

Expanded Pinterest Tagging Feature Enables In-App Shopping

Pinterest has introduced a new feature that makes it easier for users to buy items in the photos pinned on the social platform. “Shop the Look” lets Pinterest users click on items in the photos to buy them or, if the items aren’t for sale, see similar items that can be purchased through the network. Brands or Pinterest employees can tag the items in question. The company previously offered “buyable pins,” which allowed users to make purchases, but only on a single item per pin. With the new feature, a user can buy multiple products in the same pin. Continue reading Expanded Pinterest Tagging Feature Enables In-App Shopping