In an effort to better compete with Google and Microsoft’s Bing, Yahoo has paired up with Yelp to optimize local search engine results. Yelp’s listings and reviews of local businesses will be integrated into Yahoo’s search functionality. The partnership follows in the footsteps of Microsoft’s recent deal with Foursquare, a mobile check-in software maker. As consumers become increasingly dependent on smartphones to navigate the world, data about local businesses in search engines has become more important. Continue reading Yahoo and Yelp Partner in Hopes of Optimizing Local Search

Amazon’s newest app feature will make it even easier to never have to leave your home to purchase media, gifts and common household goods. The new feature, “Flow,” will soon be available in Amazon’s shopping app for iOS, and it will allow users to simply scan any object with their iPhone camera and place an order for that specific product. The app does not require barcodes to work — just a clear image — and it takes less than 30 seconds to place an order. Continue reading Amazon’s Flow Plans to Enhance Shopping by Scanning Objects

Just when it looked like Samsung was taking over Android, Google swooped in with a new in-app search function, as well as app content in mobile search results, for Android users. In the next few days or so, the features will be available not only for phones using the recently released Android 4.4, or Kit Kat, but also for older Android models within Google’s Search app. Google partnered up with Expedia, Trulia, Etsy and about nine other apps for the launch. Continue reading Google Launches In-App Search, Retains Control of Android

Last week, Facebook officially unveiled hashtags to its social platform, following months of speculation. Hashtags are immensely popular on Twitter, while gaining momentum on other social services such as Google+ and Instagram. The move could have significant implications regarding advertising potential and search engine optimization. Facebook is already encouraging brands to start including hashtags in their Facebook ads.  Continue reading Facebook Borrows from Twitter Ad Playbook with Hashtags