TikTok Launches SoundOn to Help Music Creators Monetize

TikTok has launched a distribution platform for music creators, SoundOn. The all-in-one platform, which also offers marketing assistance, is designed to help artists develop and launch their careers. Released in beta last year, SoundOn has already gone live in the U.S., UK, Brazil and Indonesia, enabling music to be directly uploaded to TikTok and Resso, a music streaming platform ByteDance launched in 2020. SoundOn enables “artists to grow their fanbases, harness their creative voice and get their music heard worldwide,” TikTok says. Creators keep 100 percent of their streaming royalties in year one and 90 percent thereafter. Continue reading TikTok Launches SoundOn to Help Music Creators Monetize

Indian Music Streamer Reaches 152 Million Monthly Users

Gaana is a growing streaming music service based in Noida, India that offers 45 million songs in 20 regional languages to its 152 million monthly users. Backed by India’s Bennett Coleman & Co. and China’s Tencent Holdings, Gaana offers hyperlocal content and voice-based search, ideal for those with limited literacy skills. Only about half of India’s 1.3 billion people are online, giving Gaana plenty of room to grow. Even so, numerous music streamers from outside India — including Spotify, YouTube Music and ByteDance’s Resso — are pursuing music market share there. Continue reading Indian Music Streamer Reaches 152 Million Monthly Users