According to a new report from eMarketer, digital-image bookmarking site Pinterest is poised to become the newest social favorite with advertisers since its users typically “pin” and “repin” items that paint a compelling picture of consumer interests. These interests often focus on specific products, services, travel ideas and other areas that could lead to purchases. The researcher suggests that 2015 will be a critical year to determine whether or not Pinterest can generate a serious advertising business. Continue reading New Report Points to Major Marketing Potential of Pinterest

The adult female gaming demographic now doubles the under-18 male gaming demographic, according to The Entertainment Software Association’s annual sales, demographics and usage data report. While 17 percent of video game users are males under the age of 18, women over the age of 18 now account for 36 percent. In total, males account for 52 percent of the total gaming population, a three percent drop from last year. However, there has also been a 32 percent increase in female gamers over 50 years old. Continue reading Gaming Trend: Adult Women Steal Lead from Under-18 Males

According to mobile analytics firm Flurry, female consumers are leading the charge in mobile gaming in terms of time, money and loyalty. Based on analysis of 1.1 million worldwide devices, Flurry concludes that mobile gaming currently represents 32 percent of the time people spend on their phones. Meanwhile, the report specifies that females spend 35 percent more time in gaming apps than males, make 31 percent more in-app purchases, and have 42 percent higher 7-day retention on average. Continue reading Women Lead Men in Time and Money Spent on Mobile Games

The U.S. video entertainment market — including pay TV, box office, Blu-ray, DVD, video-on-demand, and paid-for online video — is getting ready to reach an all-time high. According to a new report from researcher Futuresource Consulting, the market is expected to make $123 billion in retail value in 2015. Futuresource notes that the video market reached $120 billion in 2013, a 2 percent increase over the previous year. Per household spending on video in the U.S. is the highest in the world. Continue reading U.S. Spends More on Digital Video Than the Rest of the World

According to new data from Nielsen, the amount of time consumers are spending on apps has reached an all-time high. The report indicates that Android and iPhone users in the U.S. age 18+ spend 65 percent more time (in excess of 30 hours each month) using apps than they did two years ago. However, the average number of apps used per month only increased from 23.2 in Q4 2011 to 26.8 in Q4 2013. Not surprisingly, 18-24 year-olds spend the most time on apps each month (37 hours, 6 minutes). Continue reading Consumers Spending 31 Percent More Time with Mobile Apps

Parks Associates predicts that more than 25 percent of U.S. households will have a streaming media player by 2015. Worldwide sales for streaming media players are expected to reach nearly 50 million by 2017. According to “The Evolving Market For Streaming Media Devices” report, Roku accounted for 46 percent of streaming players purchased in the U.S. last year, and Apple accounted for 26 percent. While Roku leads the U.S. market, Apple holds the worldwide lead. Continue reading Report Predicts Continued Growth of Streaming Media Players

Digitimes Research projects that global Ultra HD television shipments will experience a compound annual growth rate of 160 percent from 2013 to 2017, jumping from 1.5 million units to 68.2 million. The report estimates that 26.6 percent of all TVs shipped in 2017 will be Ultra HD, and more than 90 percent of LCD TVs will offer UHD resolution or higher. In addition, Digitimes anticipates that Blu-ray support for UHD and increased user-generated content will help push demand. Continue reading Report: Ultra HD TV Shipments to Grow 160 Percent by 2017

According to a Piper Jaffray report, Netflix remains ahead of Amazon’s Prime Instant Video in terms of licensing content, offering more top 50 movies and top 75 TV shows in recent years. Amazon has been heavily investing in exclusives and original content to increase its offerings. Meanwhile, Hulu delivers almost three times the number of top-rated shows as Netflix. Of the top 75 TV series from the 2013-2014 season, Hulu Plus has 57 percent, Netflix offers 20 percent and Amazon 9 percent. Continue reading SVOD: Analysis Looks at Race Between Amazon, Hulu, Netflix

Netflix is poised to significantly expand its international subscriber base, according to research from Goldman Sachs. The company is expected to add six new markets this year, followed by four new markets annually. Its total of 11.7 million paid international subscribers, reported at the end of the first quarter, is projected to grow to 62 million by the end of 2017. Since mobile is considered a platform for potential growth, Goldman expects a shift in viewing among toddlers and children. Continue reading New Report Predicts Massive International Growth for Netflix

Analyst firm Berg Insights forecasts that the number of smart homes in the U.S. and Europe will reach 36 million by 2017, with sales of $9.4 billion per year. The second edition “Smart Homes and Home Automation” report indicates the U.S. had 3.5 million smart homes at the end of 2012. Berg defines smart homes as those with connected products that work in conjunction with apps or a Web portal. However, most of today’s smart homes simply include products such as a Nest thermostat. Continue reading 36 Million Smart Homes Coming to U.S. and Europe by 2017

Following several hardware launches over the past year, including new Kindle Fire tablets and its Fire TV streaming box, Amazon is expected to unveil its first smartphone during a launch event in Seattle on Wednesday. To generate buzz, the company posted a YouTube video about a mysterious new product and announced that the number of apps in its Appstore nearly tripled over the past year. More than 240,000 apps are now available, and Amazon claims developers can make more money with its apps. Continue reading Amazon Releases App Figures in Preparation for Launch Event

Cisco’s latest Visual Networking Index forecasts an increase in annual Internet traffic of more than 20 percent by 2018, at which point global network traffic will exceed that of all previous Internet years combined. More users and devices, faster broadband speeds and an increase in video viewing is expected to expand global Internet Protocol traffic nearly three-fold over the next five years. Also, the Internet of Everything, M2M technologies and Ultra HD adoption will be key growth drivers. Continue reading Annual Internet Traffic to Grow More Than 20 Percent by 2018

According to new report from PricewaterhouseCoopers, box office and digital revenue is expected to steadily increase over the next five years, while rentals and sales of discs are projected to sharply decline. PwC predicts that electronic home video revenue will exceed revenue of physical home video by 2016. Not surprisingly, DVDs are facing a questionable future. PwC estimates that physical home entertainment revenue will decline from $12.2 billion in 2013 to $8.7 billion in 2018. Continue reading PwC Study: Electronic Home Video to Top Physical by 2016

It’s that time of year again. Mary Meeker, partner at Kleiner Perkins Caufield & Byers, presented her annual report on Internet trends at the Code Conference in Rancho Palos Verdes, California on Wednesday. Meeker noted that growth in Internet usage was slowing, but overall mobile data consumption (pushed by video) is up 81 percent, due to the growing popularity of tablets and smartphones. While mobile accounted for 14 percent of Web usage last year, it is up to 25 percent today. Continue reading Internet Trends Report: Overall Growth Slows, Mobile on Rise

The Center for Copyright Information released official figures on Wednesday regarding the first 10 months of the anti-piracy program initiated by movie studios, record companies and Internet providers. The group reports that it has forwarded 1.3 million copyright alerts thus far to consumers that have been accessing infringing media content. The voluntary industry agreement was designed to educate consumers and curb online copyright infringement. Continue reading Report: Copyright Alert System Distributes 1.3 Million Notices