Amazon Plans for HQ2 Include Helix Tower, Outdoors Theme

Amazon has unveiled plans for its HQ2 complex to be located in northern Virginia and accommodate about 13,000 employees with “room for more.” The “centerpiece” is the Helix, a 350-foot tower featuring two spiraling walkways with native plants and trees that twist to the building’s highest point. The development, which highlights an “outdoors theme,” also includes three 22-story office buildings, smaller retail buildings in a woodsy setting, an outdoor amphitheater, a dog run and parking for about 950 bicycles. Continue reading Amazon Plans for HQ2 Include Helix Tower, Outdoors Theme

Brands Send Message to Facebook, Industry With Ad Boycott

Major advertisers including Verizon, Ben & Jerry’s, Patagonia, The North Face, Eddie Bauer and REI have decided not to advertise on Facebook during the month of July. The action was urged by the Anti-Defamation League, NAACP and other civil rights groups to force Facebook to reexamine its policy of refusing to remove political ads containing “blatant lies.” In response, Facebook is taking steps to persuade its top advertisers not to join the boycott, including assurances that it takes civil rights concerns seriously. Continue reading Brands Send Message to Facebook, Industry With Ad Boycott

More People Shopped Online Than in Stores this Black Friday

Last week’s start to the holiday shopping season marked the most social on record with 1.4 million tweets during the week leading up to Black Friday. However, sales in retail stores on Thanksgiving and Black Friday fell about $1.4 billion this year, with more consumers opting to pursue deals online. Black Friday saw a 14 percent increase in online sales over last year, for a total of $2.72 billion, while Thanksgiving online sales jumped 25 percent. Adobe estimates that shoppers spent $4.45 billion online Thursday and Friday combined. Continue reading More People Shopped Online Than in Stores this Black Friday