Walmart has planted its flag in the metaverse, launching Walmart Land and Walmart’s Universe of Play on Roblox, a virtual worlds game platform that emphasizes user-generated content. Roblox community members can check out the Walmart “isles” to collect “verch,” or virtual merchandise, “catch top music artists and unlock exclusive interactive content,” the company says. “Roblox is one of the fastest growing and largest platforms in the metaverse, and we know our customers are spending loads of time there,” Walmart CMO William White said, citing the platform’s 52 million daily active users. Continue reading Walmart Begins Metaverse Build-Out on the Roblox Platform

Facebook hasn’t been promoting videos for that long, but it’s already found its killer content: food videos. Leading the pack is BuzzFeed’s Tasty channel on Facebook, which posts clips on such mouth-watering delights as “loaded cheese-stuffed mashed potato balls.” Launched July 31, Tasty generated more video views than anyone else on Facebook by October, according to analytics firm Tubular Labs. Coming in No. 2 was BuzzFeed again, which posts food videos galore on its main Facebook channel. Continue reading Facebook Channels Realize Explosive Growth with Food Videos