Billboard and Twitter Introduce First Real-Time Music Charts

Billboard Twitter Real-Time Charts is a collaboration between Billboard and Twitter where fans help rank the most popular songs shared on the social network in the U.S. The first chart, the Billboard Trending 140, is a ranking of songs shared in the U.S. measured by acceleration over the past hour. A real-time view of the most shared tracks over the past day is available. The second chart, the Emerging Artists chart, is ranked by the number of times each song by an up-and-coming artist was shared over the past day. Continue reading Billboard and Twitter Introduce First Real-Time Music Charts

CNN’s Interactive Product Offers News Viewers More Control

During its upfront presentation in New York last week, CNN introduced a live news service called Watch CNNx that allows viewers to choose content in real time. The service will be available on iPads and on TVs through set-top boxes later this year. Alongside the live CNN feed, CNNx offers a rundown of stories that appear on the right side of the screen, while a menu of digital features, including photo galleries, appear at the bottom. Additionally, CNN plans to use Flipboard’s display ad format on its applications. Continue reading CNN’s Interactive Product Offers News Viewers More Control

New Billboard Charts Will Measure Music Popularity on Twitter

Billboard and Twitter announced yesterday that the companies plan to launch Billboard Twitter Real-Time Charts in May — regularly updated lists of the songs most frequently discussed and shared via Twitter in the U.S. The real-time charts will be published on Billboard.com and Billboard’s Twitter feed. While music is currently the most widely discussed topic on the social network, with seven of the top 10 accounts belonging to pop stars, Twitter has been largely unsuccessful in exploiting its music-related traffic. Continue reading New Billboard Charts Will Measure Music Popularity on Twitter

Google and comScore Combine Efforts to Optimize Online Ads

Marketing data and analytics firm comScore has announced a partnership with Google to help advertisers understand specifically who is looking at their advertisments, and optimize the ads in real time. This partnership will combine Google’s DoubleClick ad-serving platform and comScore’s Validated Campaign Essentials (vCE) technology for measuring ad performance. The vCE technology will measure how viewers are interacting with Google advertisements. Continue reading Google and comScore Combine Efforts to Optimize Online Ads

YouTube Expanding Live Streaming Capabilities to All Users

YouTube is expanding its live streaming capabilities to all YouTube channels and now includes the option to launch a Google+ Hangout On Air. The launch began with a test period of a handful of users and YouTube partners, followed by a period including users with a certain number of subscribers. Now users with a verified account in good standing will see this feature available in the next few weeks. Users should also expect to experience a boost to their Google+ pages. Continue reading YouTube Expanding Live Streaming Capabilities to All Users

More Retailers Tracking Shoppers with Sensor Technologies

Sensor devices used to track shoppers are becoming more commonplace in shopping malls this holiday season. The devices, often scattered through malls to identify shoppers’ movements, help retailers track how long people are waiting in line and pinpoint where they’re shopping. Some even use heat maps to show where within a store most people are gravitating. The Future of Privacy Forum estimates that approximately 1,000 retailers are using sensors. Continue reading More Retailers Tracking Shoppers with Sensor Technologies