New Plex Features Help Viewers Navigate Streaming Services

Further to its goal of becoming a sort of Google-with-benefits for viewers who stream TV shows and movies across multiple platforms, Plex is reformatting its welcome screen to include a discover feature, universal search and universal watchlists. Rolling out in beta, the new Plex interface offers what amounts to personalized search-and-save “across virtually any streaming service,” from Plex’s own free movies and television series to subscription services like Netflix, Disney+ and HBO Max. “As of today, Plex searches, personalizes, and organizes all of your content, no matter where that content lives,” the company announced. Continue reading New Plex Features Help Viewers Navigate Streaming Services

The Return of Cast Commercials: TV Stars Pitching Products

Recalling the golden age of radio and the early years of television, advertisers are once again embracing cast commercials — or advertisements featuring actors in-character promoting products and companies. NBCUniversal is lending its actors to promote the 2014 Jeep Cherokee. Likewise, ABC has done the same in the past year for Target commercials. The “editorial-styled” approach is thought to be a softer, more enjoyable sell for viewers. Continue reading The Return of Cast Commercials: TV Stars Pitching Products

Bravo Uses New Facebook API to Enhance User Engagement

Bravo is one of the first networks to make use of Facebook’s new Keyword Insights API. Scanning private posts of the social networking site’s 100 million-plus users, Bravo is taking advantage of the feature — introduced in September — by running keyword searches during new episodes of the “Real Housewives” TV shows and using the data for social engagement during reruns. The reruns are referred to as the “social edition” versions, which include tweets and comments from the stars. Continue reading Bravo Uses New Facebook API to Enhance User Engagement

Social TV: Zeebox Offers Automatic Content Recognition

Social TV startup Zeebox has unveiled an update that includes automatic content recognition (ACR) functionality for its companion app. Users can now have their mobile devices listen to what’s playing on the television and the ACR feature will help them share their TV viewing or deliver related information about the programming. Zeebox says the app can recognize shows up to seven days after they air, so it will also recognize content saved on DVRs. Continue reading Social TV: Zeebox Offers Automatic Content Recognition