HPA Retreat: Leveraging Analytics in a Multi-Platform Universe

Media organizations are behind the curve when it comes to making the most of analytics: 97 percent don’t have automated real-time media analytics solutions and 94 percent leverage social media only for marketing purposes. In an HPA Tech Retreat panel that looked at better leveraging of social media and analytics, HP Enterprise Services’ Steve Poehlein, who moderated, pointed out that, “there’s a deluge of all these different ways to see content.” “What do analytics mean to the entertainment industry?” he asked. Continue reading HPA Retreat: Leveraging Analytics in a Multi-Platform Universe

3D Systems and Hasbro Co-Venture: 3D Printing Play for Kids

3D Systems, provider of 3D printing solutions, and toy and game company Hasbro have announced plans to co-develop creative, immersive play experiences “powered by 3D printing” for children. The partnership aims to commercialize play printers and platforms later this year, combining 3D Systems’ printing products with Hasbro’s portfolio of consumer brands. 3D Systems has been spending more on R&D, and recently announced plans to partner with Hershey to develop 3D printing tech to produce food items. Continue reading 3D Systems and Hasbro Co-Venture: 3D Printing Play for Kids

Fitness Tech Summit: Reebok Carves Out a Space in Wearables

In a keynote address to the Annual Fitness Tech Summit, Reebok VP of Advanced Concepts Paul Litchfield showed off the company’s first consumer electronics wearable: the Reebok CheckLight. The result of more than four years of R&D, the CheckLight acts as a head impact indicator, in the form of a wearable skullcap with flexible electronics. “There’s been so much talk about head trauma and brain injury,” said Litchfield. “We identified a gap and, with MC10 as our electronics partner, created the CheckLight.” Continue reading Fitness Tech Summit: Reebok Carves Out a Space in Wearables

EXCLUSIVE: Bran Ferren Q&A Part 2 — We’re Just Getting Started

Bran Ferren, creative consultant to the Envision Symposium taking place September 19-21 in Monterey, sat with ETC for an exclusive look at the issues and context that inspired and provided the guiding principle for this first of its kind gathering of leaders and visionaries in the fields of storytelling, performance, cinema, television and games. This is the second and concluding part of our interview with the legendary designer and technologist. Continue reading EXCLUSIVE: Bran Ferren Q&A Part 2 — We’re Just Getting Started

EXCLUSIVE: Bran Ferren Q&A Part 1 — The Oldest Profession

Bran Ferren, creative consultant to the Envision Symposium taking place September 19-21 in Monterey, sat with ETC for an exclusive look at the issues and context that inspired and provided the guiding principle for this first of its kind gathering of leaders and visionaries in the fields of storytelling, performance, cinema, television and games. The legendary designer and technologist is the creative consultant for Envision, with designer Bob Bonniol serving as co-creative consultant. Continue reading EXCLUSIVE: Bran Ferren Q&A Part 1 — The Oldest Profession

Visionaries To Explore the Future of Creative Entertainment

The Envision Symposium, a first of its kind event presented by Live Design and curated by the legendary designer/technologist Bran Ferren with designer Bob Bonniol, convenes “the brightest minds and disruptive thinkers from the worlds of entertainment, gaming and technology” next Thursday through Saturday, September 19-21 in Monterey, California to explore the future of creative entertainment and storytelling. Continue reading Visionaries To Explore the Future of Creative Entertainment

Walt Disney Imagineering Redefining Alternate Reality Games

“The Optimist,” developed by Walt Disney Imagineering, is the latest take on the multi-platform experience known as the alternate reality game (ARG). Linked to the Damon Lindelof and Brad Bird film due in 2014 called “Tomorrowland,” the new ARG is part of Disney’s efforts to create new interactive experiences that place its audience members directly in the action and reach beyond the niche ARG audience to attract more people. Continue reading Walt Disney Imagineering Redefining Alternate Reality Games

SIGGRAPH: Canon Previews Handheld Mixed Reality Technology

Canon has been demonstrating a handheld version of its MREAL Mixed Reality technology at SIGGRAPH this week. According to Canon, the technology merges virtual objects with the real world, at full scale in three dimensions. The company launched its MREAL Mixed Reality headset earlier this year. The handheld version functions similarly to the headset, by enabling the use of markers or sensors to render images in real space. Continue reading SIGGRAPH: Canon Previews Handheld Mixed Reality Technology

BBC Launches Research Collaboration in User Experience

The BBC announced on Thursday the BBC User Experience Research Partnership, a collaboration between BBC Research and Development and several universities, which involves research in User Experience and Human Computer Interaction. The initiative will develop pilot programs and prototypes, and will share its results. It also builds upon the BBC R&D’s strong record of collaboration, and focuses on strategies for the BBC and media industries. Continue reading BBC Launches Research Collaboration in User Experience

Tech Companies Support Federal Move Against Patent Trolls

White House Press Secretary Jay Carney described President Obama’s newly proposed patent policy yesterday during the daily press briefing. The administration introduced a package of executive orders and recommended legislation that takes aim at patent trolls. Technology companies have expressed early support for measures that they hope will help curb the growing onslaught of lawsuits negatively affecting innovation. Continue reading Tech Companies Support Federal Move Against Patent Trolls

NAB 2013: Cisco Unveils Vision of its Second Screen 2.0

In a room at the back of the Cisco NAB booth (North Hall, A113), and in a few session presentations by UK VP of technology Simon Parnall, Cisco is showing its vision of the next generation of in-home audiovisual experiences. The company has prototyped a system that allows browsers to work among multiple tiled screens, seamlessly joined in any configuration, and built into walls in the home. Continue reading NAB 2013: Cisco Unveils Vision of its Second Screen 2.0

Google Nose May Have Been a Joke, But the Tech is Not

As an April Fool’s Day joke, Google posted information about a new service called Google Nose, which supposedly provides consumers with olfactory experiences through their computers. While it may have been a joke, it’s not that far from potential reality. In fact, last December IBM revealed that technologies in development related to human senses were on the cusp of reality and could one day soon reach widespread adoption. Continue reading Google Nose May Have Been a Joke, But the Tech is Not

CES 2013: Emotion is the Future of Content Discovery

The future of content recommendation and even of editing movies could be at the tip of your finger. Technicolor is demonstrating an R&D project that detects a viewer’s emotional response to content by way of a small sensor worn against the skin of the hand. Biometric data, including heartbeat and temperature, helps measure viewer response. Continue reading CES 2013: Emotion is the Future of Content Discovery

German Firm has Plans to Market Direct Eye Contact Video Conferencing

  • Technology R&D firm Fraunhofer Heinrich Hertz Institute in Berlin has announced a major breakthrough in direct eye-to-eye contact for video conferencing. Fraunhofer HHI hopes to implement the new technology in consumer laptops and office desktop systems.
  • “Called the Virtual Eye Contact Engine, the software module analyses the scene in real-time 3D from three cameras mounted around the display,” reports 3D Focus. “It computes the depth structure information of the person’s head which is used to generate a 3D model. The 3D model is then used to compute the view of the virtual camera for both parties and the rendered output appears to show each person looking directly at each other.”
  • Fraunhofer HHI believes the technology will help resolve the problem experienced with eye contact during video conferencing. “Eye contact is one of the most important elements of non-verbal communication and without this, each person can feel slightly disconnected from the conversation,” suggests the article.
  • “We are working on a product release for our system,” says Ingo Feldman, scientific project manager 3D Video & Immersive Media Group. “We expect the first version on the market in about one year’s time…On one hand we plan to provide an office desktop system with high quality virtual eye contact correction. On the other hand, we plan a consumer market solution which is capable to run on laptop environments. As we are a research institution, we are always interested in industry partners which will finance our product development.”

Secret Google Lab Where the Future is Imagined and Robots Run Free

  • A top-secret lab called Google X is tackling a list of 100 “shoot-for-the-stars” ideas, including an elevator to outer space, a refrigerator connected to the Internet that orders groceries as they run out, and robots that serve a variety of tasks.
  • A Google worker familiar with the project likened it to how the CIA is mysteriously run. “In interviews, a dozen people discussed the list; some work at the lab or elsewhere at Google, and some have been briefed on the project,” reports The New York Times. “But none would speak for attribution because Google is so secretive about the effort that many employees do not even know the lab exists.”
  • Most of the ideas are only conceptual at this point, but others may eventually see the light of day. One idea that may reach the public involves driverless cars. It would not only provide a new business for Google, but promote the company’s navigation or information technology for cars as well as location-based ads.
  • Additional ideas in development include ways of connecting objects to the Internet, such as a garden planter that could be watered remotely, a coffee pot set to brew from another location, or a light bulb that could communicate wirelessly with Android devices.