Study: Live-Tweeting Actors Drive Engagement, Good for Shows

A recent study from Twitter shows that live-tweeting from an actor’s account can boost the volume of conversation on the social network. Series premieres with live-tweeting cast-members had 64 percent more tweets that day than TV shows that did not. The difference for live-tweeting from the show’s official handle was only a seven percent increase. Twitter says actors also generate a significant following when they live-tweet. Their lift in follow rate increases by 228 percent. Continue reading Study: Live-Tweeting Actors Drive Engagement, Good for Shows

Dish Targets Cord Cutters with Upcoming Internet TV Service

With its planned Internet-based TV service, Dish is targeting consumers who are frustrated by traditional pay TV. Speaking at the TV of Tomorrow Show in San Francisco yesterday, Dish exec Adam Lowy said that “cord cutters, cord nevers and what we call cord haters” are on the company’s radar. The service plans to initially launch on Dish’s existing infrastructure, but will later move to an all-IP system. Dish is currently talking to television networks about licensing content for the new service. Continue reading Dish Targets Cord Cutters with Upcoming Internet TV Service

HBO Offers Past Seasons of its Shows on Google Play Store

HBO announced that it is now offering a limited selection of past seasons of its original programs via the Google Play digital storefront, providing fans with access to shows on their Android-based smartphones and tablets as well as Google’s Chromecast streaming adapter for televisions. The network is currently offering individual seasons of seven shows, with plans to add more titles and seasons in the coming weeks. HBO says the gradual rollout is part of a larger marketing strategy to “create more sustained awareness.” Continue reading HBO Offers Past Seasons of its Shows on Google Play Store

Will Android Market Access and YouTube Interface Resurrect Google TV?

  • Google is offering an update to Google TV that includes a streamlined UI, quick-launch bar for most-used apps, an app that can locate 80,000 movies and TV episodes via the Web or TV, and a new TV-oriented YouTube interface.
  • The Android Market looks to launch current and new apps specially optimized for television (access to the Android Market may prove the biggest step for Google TV).
  • YouTube is looking to create original content and become a “next-generation cable provider” by signing deals with media companies and celebrities.
  • However, the service has been hindered by TV networks that “continue to block Google TV from viewing Web sites that stream some of their shows that are freely available to personal computer browsers,” reports Forbes. “That’s a big turn-off given that other devices such as Apple TV, Roku, and many others offer access to more TV content.”
  • In a related post, GigaOM lists the more notable new features and includes a 7-minute video demo.
  • “The new version of Google TV isn’t really all that groundbreaking; rather, it’s what Google TV should have offered all along,” suggests GigaOM. “And that seems to be exactly what Google was aiming for with this release — not a big flash, but finally a solid base that can be continuously improved both through Google’s apps as well as applications from third-party developers.”

Will Viewers Turn to Netflix for Original Dramas and Foreign Programming?

  • Netflix returned from MIPCOM last week with several new foreign TV shows it hopes will draw interest from its 25 million subscribers.
  • Programs include Norwegian gangster drama “Lilyhammer” starring Steve Van Zandt, French/German co-production “Borgia,” and the British supernatural drama “Being Human.”
  • The slate of foreign programming will join the remake of BBC drama “House of Cards” as Netflix turns to original, first-run drama series.
  • “Netflix has already committed to a second season of both ‘Borgia’ and ‘Lilyhammer,’ suggesting its taste for original and foreign-made fare is no passing fancy,” according to The Hollywood Reporter. “The company is also in a bidding war with Showtime and Hulu for the rights for the relaunch of cult comedy series ‘Arrested Development.'”
  • Netflix chief content officer Ted Sarandos points out the strategy is in response to customer demand, since TV shows account for 50-60 percent of total viewing on Netflix.
  • “We’ve moved very aggressively into this space,” Sarandos said. “The growing audience for these 1 hour serialized dramas is typically on pay TV: Showtime, HBO or Starz, those ones who are least likely to want to sell their shows to me on our (second-run) season-after model. So we have to develop the muscle to create and distributing these shows ourselves.”