Walmart just told its suppliers that it wants to have the lowest prices on 80 percent of its sales. That means that suppliers will have to cut their prices by at least 15 percent — in some cases, losing money on the deal. For those who comply, Walmart will offer better distribution and other kinds of help. Those who don’t will see Walmart limit distribution of their products. Walmart regularly tells suppliers to lower prices, but this time is different: the company is in an all-out price war with Amazon. Continue reading Amazon and Walmart’s Race to the Bottom Rattles Suppliers

Amazon is adding numerous brands to its Dash push-button feature, which enables users to order products by pushing a button. The company suggests consumers keep the Dash button near the relevant product; a button to order Tide detergent would most likely be kept by the washing machine. When the buttons rolled out in spring last year, at least some people thought it was an April’s Fool’s joke. Now one recent study reveals that, a majority of the consumers that purchased a Dash button aren’t using it. Continue reading Amazon Adds Brands to Dash Feature, Despite Slow Adoption

Viacom is introducing a new strategy involving the use of big data to optimize the placement of ads. Initially known as Project Gemini (after an early NASA human spaceflight program), and now called Vantage, Viacom’s new big data capabilities were created by data scientists and other technologists hired away from Microsoft and elsewhere. As Viacom leverages Silicon Valley technology in an effort to capture Madison Avenue dollars, competitors are ramping up similar big data strategies. Continue reading Viacom Marries Madison Ave. and Silicon Valley for Better Ads

According to new figures released from Kantar Media this week, the country’s largest marketers are cutting their advertising budgets as part of the transition toward increased spending on digital ads. Kantar reports that the top 10 advertisers reduced spending by 4.2 percent last year to $15.3 billion, as compared to 2013. Top advertiser Procter & Gamble, for example, cut its ad spending by 14.4 percent in 2014. Much of the spending is shifting to digital segments including video and mobile. Continue reading Digital Spending Grows Amongst Nation’s Biggest Marketers

Apple plans to launch iTunes Radio next month along with brand partners including McDonald’s, Nissan, Pepsi, Procter and Gamble, and possibly others. Apple’s new offering plans to compete with current streaming radio services such as Pandora. While the launch partners will benefit from exclusivity until the end of 2013, iTunes Radio will later be available to other advertisers. Apple also hopes to generate revenue by providing users with the option to purchase songs played via the service. Continue reading Apple Outlines Advertising Strategy for iTunes Radio Partners