Digital Spending Grows Amongst Nation’s Biggest Marketers

According to new figures released from Kantar Media this week, the country’s largest marketers are cutting their advertising budgets as part of the transition toward increased spending on digital ads. Kantar reports that the top 10 advertisers reduced spending by 4.2 percent last year to $15.3 billion, as compared to 2013. Top advertiser Procter & Gamble, for example, cut its ad spending by 14.4 percent in 2014. Much of the spending is shifting to digital segments including video and mobile. Continue reading Digital Spending Grows Amongst Nation’s Biggest Marketers

Apple Outlines Advertising Strategy for iTunes Radio Partners

Apple plans to launch iTunes Radio next month along with brand partners including McDonald’s, Nissan, Pepsi, Procter and Gamble, and possibly others. Apple’s new offering plans to compete with current streaming radio services such as Pandora. While the launch partners will benefit from exclusivity until the end of 2013, iTunes Radio will later be available to other advertisers. Apple also hopes to generate revenue by providing users with the option to purchase songs played via the service. Continue reading Apple Outlines Advertising Strategy for iTunes Radio Partners

Apple Spin-Off Hosts Private Label App Stores

  • Apple spin-off Apperian is hosting private-label iOS app stores for Cisco, Procter & Gamble, Estee Lauder and others.
  • Smarter Technology reports: “Apple’s over-the-air protocol enables any enterprise to bypass iTunes and create its own private-label application store, with complete IT control of provisioning, with Apple spin-off Apperian Inc. providing the necessary cloud-based hosting services.”
  • Apperian was spun off with Apple’s blessing in 2009. One year later, Apple’s over-the-air protocol became available.
  • Apperian CEO David Patrick says the service will also be adding Android apps in the future.

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