All About You: CES Products Highlight Personal Experiences

The display of Sony’s 360 Reality Audio at CES 2020 just might summarize the entire show: a personalized experience in a 360-degree spherical sound field, exactly as intended by artists and creators. Listeners optimize Sony’s object-based spatial audio technology with an app that captures an image and then analyzes their ears. With the app connected to one of the select new Sony headphones and a premium music service such as Deezer, nugs.net, and TIDAL they will hear individual instruments, vocals, and even the audience placed in the sound field. Continue reading All About You: CES Products Highlight Personal Experiences

CES 2020 Exhibit Spaces Reflect Changing Tech Landscape

As CES continues to expand its footprint and influence as the global stage for technology innovation, exhibitors are spreading themselves out across the multiple venues of CES 2020 in Las Vegas. Visitors to the show, which opens today and fills almost 3 million square feet of space with more than 4,400 exhibiting companies, will find some surprises when they look for returning CES veterans such as Intel and Qualcomm in familiar places and instead find them spread out across show locations, while discovering an unusually large presence from other companies such as IBM and John Deere.  Continue reading CES 2020 Exhibit Spaces Reflect Changing Tech Landscape

CES 2020: Conference Sessions Cover Big Ideas and Details

More than 300 conference sessions and 1,100 speakers across 22 different tracks offer first-person insight into the universe of topics to be featured at CES 2020 this week in Las Vegas. As the world’s largest showcase of tech innovation, CES gathers leaders and experts to share the latest developments in products and policies. This year’s lineup of SuperSessions captures the zeitgeist of the market as it advances from an imagined future to real issues, opportunities and challenges. ETC will report on many of the sessions most relevant to media and entertainment. Continue reading CES 2020: Conference Sessions Cover Big Ideas and Details

G/O Media Faces Autoplay Ad Pushback and Exiting Staff

To boost impressions for Farmers Insurance Group, G/O Media — publisher of the (former Gawker Media) sites including Deadspin and Gizmodo — began showing sound-on automatic video ads on article pages. Employees pushed back against the process, believing that it would drive away users. Meanwhile, at Deadspin, when its owners instructed journalists to only cover sports, the interim editor-in-chief refused and was fired. An estimated nine veteran journalists quit in protest against the unpopular move. Continue reading G/O Media Faces Autoplay Ad Pushback and Exiting Staff

Quibi, T-Mobile Partner to Offer Short-Form Mobile Content

Quibi, the Hollywood startup aimed at delivering “quick bite” mobile entertainment to millennials, has partnered with T-Mobile to deliver the streaming service when it launches in April. T-Mobile, the country’s third largest mobile network with 83.1 million customers, has been searching for entertainment partners to better compete with AT&T, which acquired Time Warner last year and plans to launch streaming service HBO Max next year. What the Quibi partnership means for T-Mobile subscribers has yet to be revealed. Continue reading Quibi, T-Mobile Partner to Offer Short-Form Mobile Content

Hulu Strategizes Ad Sales as Marketers Migrate Back to TV

Streaming video service Hulu, co-owned by The Walt Disney Company and Comcast and controlled by Disney, began lowering its CPM advertising rates (the amount charged to reach 1,000 viewers) to lure marketers to commit dollars to its site, according to several sources. Hopeful to boost ad sales, the company is implementing this strategy as major broadcast television networks are expected to secure increased ad commitments for the fall prime time schedules. Although viewers are migrating to streaming video services, marketers have been returning to broadcast TV, which is a known and trusted outlet. Continue reading Hulu Strategizes Ad Sales as Marketers Migrate Back to TV

Apple Among Those Impacted by Slowing Chinese Economy

Apple stock slumped 10 percent last Thursday to $142.19, the company’s biggest single-day percentage drop in almost six years, erasing $74.65 billion from its market value. That came after Apple chief executive Tim Cook warned that China’s economic slump is responsible for slowed-down iPhone sales in the past quarter. China’s wobbling consumer confidence is impacting the entire world economy, however, and Apple has problems beyond China. In India, it’s reaping a mere 1 percent of overall smartphone sales. Continue reading Apple Among Those Impacted by Slowing Chinese Economy

Facebook, Google Improve Transparency After P&G Cuts Ads

Last year, Procter & Gamble cut its digital advertising by more than $200 million, after its call for transparency wasn’t satisfactorily answered. The company, whose brands include Crest, Pampers and Tide, believed that much of the spending on digital ads was not effective and that it could find more productive means of reaching consumers. The company cut $100 million in last year’s June quarter, for $100 million, with $100 million more from July through December, and included “several big digital players.” Continue reading Facebook, Google Improve Transparency After P&G Cuts Ads

IMDb and Paramount Network Introduce Alexa Flash Briefing

IMDb, the Internet Movie Database owned by Amazon has teamed up with Paramount Network (formerly Spike TV) to launch its first Alexa skill. The Flash Briefing is a customizable news alert that gathers information from several online sources; the “What’s on TV” Flash will also list the airtime and network information of the day’s top five trending TV shows, as rated by IMDb page views. The user activates the briefing by saying, “Alexa, what’s my Flash Briefing?” Amazon banned ads in Alexa skills except for Flash Briefings and within music. Continue reading IMDb and Paramount Network Introduce Alexa Flash Briefing

Amazon and Walmart’s Race to the Bottom Rattles Suppliers

Walmart just told its suppliers that it wants to have the lowest prices on 80 percent of its sales. That means that suppliers will have to cut their prices by at least 15 percent — in some cases, losing money on the deal. For those who comply, Walmart will offer better distribution and other kinds of help. Those who don’t will see Walmart limit distribution of their products. Walmart regularly tells suppliers to lower prices, but this time is different: the company is in an all-out price war with Amazon. Continue reading Amazon and Walmart’s Race to the Bottom Rattles Suppliers

Amazon Adds Brands to Dash Feature, Despite Slow Adoption

Amazon is adding numerous brands to its Dash push-button feature, which enables users to order products by pushing a button. The company suggests consumers keep the Dash button near the relevant product; a button to order Tide detergent would most likely be kept by the washing machine. When the buttons rolled out in spring last year, at least some people thought it was an April’s Fool’s joke. Now one recent study reveals that, a majority of the consumers that purchased a Dash button aren’t using it. Continue reading Amazon Adds Brands to Dash Feature, Despite Slow Adoption

Viacom Marries Madison Ave. and Silicon Valley for Better Ads

Viacom is introducing a new strategy involving the use of big data to optimize the placement of ads. Initially known as Project Gemini (after an early NASA human spaceflight program), and now called Vantage, Viacom’s new big data capabilities were created by data scientists and other technologists hired away from Microsoft and elsewhere. As Viacom leverages Silicon Valley technology in an effort to capture Madison Avenue dollars, competitors are ramping up similar big data strategies. Continue reading Viacom Marries Madison Ave. and Silicon Valley for Better Ads

Digital Spending Grows Amongst Nation’s Biggest Marketers

According to new figures released from Kantar Media this week, the country’s largest marketers are cutting their advertising budgets as part of the transition toward increased spending on digital ads. Kantar reports that the top 10 advertisers reduced spending by 4.2 percent last year to $15.3 billion, as compared to 2013. Top advertiser Procter & Gamble, for example, cut its ad spending by 14.4 percent in 2014. Much of the spending is shifting to digital segments including video and mobile. Continue reading Digital Spending Grows Amongst Nation’s Biggest Marketers

Apple Outlines Advertising Strategy for iTunes Radio Partners

Apple plans to launch iTunes Radio next month along with brand partners including McDonald’s, Nissan, Pepsi, Procter and Gamble, and possibly others. Apple’s new offering plans to compete with current streaming radio services such as Pandora. While the launch partners will benefit from exclusivity until the end of 2013, iTunes Radio will later be available to other advertisers. Apple also hopes to generate revenue by providing users with the option to purchase songs played via the service. Continue reading Apple Outlines Advertising Strategy for iTunes Radio Partners

Apple Spin-Off Hosts Private Label App Stores

  • Apple spin-off Apperian is hosting private-label iOS app stores for Cisco, Procter & Gamble, Estee Lauder and others.
  • Smarter Technology reports: “Apple’s over-the-air protocol enables any enterprise to bypass iTunes and create its own private-label application store, with complete IT control of provisioning, with Apple spin-off Apperian Inc. providing the necessary cloud-based hosting services.”
  • Apperian was spun off with Apple’s blessing in 2009. One year later, Apple’s over-the-air protocol became available.
  • Apperian CEO David Patrick says the service will also be adding Android apps in the future.