Craig Mundie, senior advisor to Microsoft’s CEO, is proposing that a form of digital rights management can be used to secure personal data. He believes it is vital, since people do not currently have a method to ensure that the data they share will not be misused. However, DRM has been ineffective at preventing some illegal copying of media files. And many companies may oppose the idea as they require access to personal data for their businesses. Continue reading Microsoft’s Mundie Sees DRM as Protection for Personal Data

Smartphones can collect massive amounts of personal information, such as where users go, what they buy, and when they go to sleep. But current Web browser tracking software has become less effective for ads and cannot follow users across their devices. Based on the shift toward mobile, tech and advertising companies are looking into new ways to track consumers on their tablets and phones, while targeting them with specialized ads across all devices. Continue reading Startups Create Advanced Tracking of Users Across Devices

Verizon recently released a study that found that NSA surveillance concerns have not decreased the adoption of public cloud services by large corporations. Companies have been increasing their amount of data stored in the cloud. Public clouds remain attractive as they allow companies to decrease or increase the scale of resources, and to share the cost of ownership among users. But some big companies are looking to vendors outside the U.S. to avoid the NSA. Continue reading Verizon: Big Corporations Still Moving to the Public Cloud

Plug is a small network connected device that enables users to convert a portable hard drive into private cloud storage that can be shared between PCs, smartphones and tablets. The creators are looking to create a more secure alternative to services such as Dropbox to store, preserve and share data. With 38 days remaining, the Kickstarter campaign has already significantly exceeded its original $69,000 goal (as of press time, the total was $736,790). Continue reading Kickstarter Project Makes Cloud Storage as Simple as a Plug

The “favorite” feature in Twitter allows users to mark a tweet and keep it, such as a bookmark in a Web browser. When favoriting, it signals the originator that it has been marked, without a public acknowledgement in a feed. Favoriting is also another way to affirm the value of a tweet, but can also be tracked, which is what Favstar is doing. The company monitors favorites, and ranks tweets and their creators by the favorites that they generate.

Continue reading ‘Favoriting’ on Twitter is More Discreet than Re-Tweeting