Costs of Teaming With Social Media Influencers on the Rise

Recent reports from influencer marketing services indicate that brands and marketers are concerned with the growing costs of working with social influencers. According to a Mediakix survey, more than one-third of marketers in the U.S. explained that the rising cost in this space has become a significant challenge to marketing. A report from Klear points out that nano-influencers on YouTube (with 500 to 5,000 followers) earn an average of $315 per video, and power-influencers (with 30,000 to 500,000 followers) charge an average of $782 per video. Continue reading Costs of Teaming With Social Media Influencers on the Rise

Instagram Expands Tests of Hiding Likes to Reduce Anxiety

Facebook’s Instagram began testing a new approach with users in Canada two months ago and this week expanded its efforts to include users in Australia, Brazil, Ireland, Italy, Japan and New Zealand. The experiment removes emphasis on the “Like” feature to minimize the pressure to compete, while hopefully creating a more personal and enjoyable experience. Users are still able to see who liked other people’s posts or watched their videos, but there is no longer a running tally of the number of likes and views (however, users can still privately see the counts for their own posts). Continue reading Instagram Expands Tests of Hiding Likes to Reduce Anxiety

Facebook Removes More Fake Accounts and Hate Speech

In Q1 2019, Facebook removed 2.2 billion fake accounts from its popular social platform. That compares to 583 million fake accounts the company deleted in Q1 2018; in Q4 that year, it removed “just more” than 1 billion. Facebook said that “the vast majority” is removed within minutes of being created, so they do not count in its monthly/daily active user metrics. In its biannual report, Facebook also said its automated detection software used to delete “illicit content” was improving, removing more than half of the targeted speech. Continue reading Facebook Removes More Fake Accounts and Hate Speech

Our Stories: Snapchat Turns to Publishers to Boost Revenue

In an effort to grow its stalled user base and generate more revenue, Snap Inc. announced it will encourage 20 publishing partners such as CNN, Cosmopolitan, NBC News and Viacom to create curated collections of user posts called Our Stories. Each collection of snaps will center on a specific event and will be made available via Snapchat’s Discover section. Snap has been generating revenue through ad sales by curating Our Stories for events such as concerts, awards shows and sports. While these have been curated by Snapchat employees, Snap is now asking media companies to build the collections. Continue reading Our Stories: Snapchat Turns to Publishers to Boost Revenue

Miniature Hard Drive Stores Data Using Atomic-Scale Memory

Scientists have been working with atomic-scale memory tech that manipulates interaction between atoms so they could develop “a device that can pack hundreds of times more information per square inch than the best currently available data-storage technologies,” reports The Wall Street Journal. The prototype, described as a significant breakthrough, could be the next step toward storing future information — including photos, videos and posts from the Internet — more efficiently and affordably. Leading tech companies such as IBM and Hewlett-Packard are among those researching solutions to future data storage needs. Continue reading Miniature Hard Drive Stores Data Using Atomic-Scale Memory

Facebook and Yahoo Attempt to Expand Search Capabilities

Facebook and Yahoo just made strategic deals with regard to search. Facebook, which unsuccessfully attempted search with its Graph Search feature in 2013, states it has now indexed more than two trillion posts, promoting it as a way to follow news discussions in real time. Yahoo just inked a non-exclusive deal with Google to provide search results and ads; antitrust regulators struck down a similar deal in 2008. Yahoo renegotiated an exclusive deal with Microsoft’s Bing to make this latest deal. Continue reading Facebook and Yahoo Attempt to Expand Search Capabilities

Twitter Reassures Investors with Plans for Upcoming Features

Twitter recently announced that it would launch several new features within the coming months designed to improve functionality and increase usage by loyal and casual Twitter users alike. The company plans to improve its private messaging function by the end of this year. The ability to shoot and upload videos, a display to show top tweets that users missed, and other helpful new features are expected to roll out next year. Twitter’s shares rose sharply following the announcements. Continue reading Twitter Reassures Investors with Plans for Upcoming Features

LinkedIn Hopes to Grow Audience with User Generated Content

Social network LinkedIn brought in $473.2 million in revenue for the first quarter of 2014. The company’s plan for the coming years is to increase the number of users and the frequency that those users visit the site by focusing on content posted by well-known professionals and everyday users alike. Currently, LinkedIn has 300 million people signed up for an account on their site, but during Q1, it had only 186 million unique visitors monthly via computers. Continue reading LinkedIn Hopes to Grow Audience with User Generated Content

Bravo Uses New Facebook API to Enhance User Engagement

Bravo is one of the first networks to make use of Facebook’s new Keyword Insights API. Scanning private posts of the social networking site’s 100 million-plus users, Bravo is taking advantage of the feature — introduced in September — by running keyword searches during new episodes of the “Real Housewives” TV shows and using the data for social engagement during reruns. The reruns are referred to as the “social edition” versions, which include tweets and comments from the stars. Continue reading Bravo Uses New Facebook API to Enhance User Engagement

Facebook Under Fire for Decision to Make Teens’ Posts Public

Facebook announced this week that it would allow teenage users between 13 and 17 to make their posts public so that they can be seen by anyone on the social network, underscoring the competition between today’s social platforms to reach the teen audience and attract advertisers. Previously, the posts of teenage users could only be viewed by friends and friends of friends. While drawing criticism from privacy advocate groups, the move will enable Facebook to operate more like its rival Twitter. Continue reading Facebook Under Fire for Decision to Make Teens’ Posts Public

Facebook To Open Up on Changes to News Feed Algorithms

On Tuesday, Facebook announced that it will now regularly publish blog postings about the algorithm that runs the display of posts on the home screen of its users. This is a reversal for Facebook, as it has previously kept its algorithms secret. This openness is an attempt to improve credibility among its users and businesses. The company is also debuting a new “Story Bumping” feature, which will push missed stories ahead of ones already read. Continue reading Facebook To Open Up on Changes to News Feed Algorithms

BookVibe Makes Recommendations Based on Twitter Feeds

BookVibe, created by startup Parakweet, analyzes the tweets of a user’s Twitter followers, and creates book recommendations based on mentioned books. The company uses artificial intelligence technologies to differentiate between a tweet with genuine regards to a book and a tweet that only mentions it. Parakweet is also developing tools for publishers and media companies for more advanced analysis on social media of books and movies. Continue reading BookVibe Makes Recommendations Based on Twitter Feeds