During the NAB Show, thousands of companies descend on Las Vegas. Perhaps one of the smallest is a three-man startup called Eyeris, that aims to change the way we gather data about consumer preference. Featured by the SPROCKIT program, a new venue co-sponsored by NAB that aims to highlight nascent tech companies that may have a big impact on the entertainment industry, Eyeris tracks viewer response to motion picture content using clever software and the cameras already embedded in the the devices most of us carry. Continue reading Tech Startup Offers Compelling New Way to Watch Audiences

Yesterday we reported that Yahoo has been ramping up its online video efforts and content catalog to compete more directly with Google’s YouTube for viewers and advertising revenue. Now it has been reported that Yahoo is in preliminary talks to purchase online-video service News Distribution Network, a deal estimated at roughly $300 million according to insiders. NDN is a video syndication service that provides newspapers and Web publishers with clips related to news, sports, politics and other topics. Continue reading Yahoo Reportedly in Talks to Buy Online Video Service NDN

President Obama’s appearance on Zach Galifianakis’s Web series “Between Two Ferns” has sparked some controversy. Obama’s plan was to inform young adults about the Affordable Care Act. The video received over 3 million views within the first few hours after going live, and HealthCare.gov generated a 40 percent increase in visitors. However, some are unimpressed by the president’s appearance on unconventional media, and believe he should spend his time doing more important things. Continue reading President Appears on Funny or Die Web Show to Mixed Reviews

Pandora is starting a new advertising service that would allow political organizations and candidates to target the majority of the Internet radio service’s listeners based on their likely voting preferences. Pandora is doing this by comparing election results with subscribers’ ZIP Codes and musical preferences. Then Pandora is labeling subscribers’ political preferences based on their musical taste, and if an artist is more popular in a largely Republican or Democratic area. Continue reading Pandora Aims to Build Ad Revenue Based on Voting Patterns

Political ads are about to get much more personal. Dish Network and DirecTV are coming together to offer microtargeted advertising spots for politicians hoping to reach specific audiences with specific messages during campaigns. Audiences will be identified all the way down to the individual household, and political advertisers will pay big money to reach those households with tailored messages. “Addressable advertising” will start small, but likely have a big impact on the industry. Continue reading Satellite Providers Pair Up to Provide Targeted Political Ads

Facebook announced this week that it would allow teenage users between 13 and 17 to make their posts public so that they can be seen by anyone on the social network, underscoring the competition between today’s social platforms to reach the teen audience and attract advertisers. Previously, the posts of teenage users could only be viewed by friends and friends of friends. While drawing criticism from privacy advocate groups, the move will enable Facebook to operate more like its rival Twitter. Continue reading Facebook Under Fire for Decision to Make Teens’ Posts Public

The U.S. Court of Appeals in Richmond, Virginia issued a ruling that utilizing the “Like” feature on Facebook to show support for a political candidate is protected by the Constitution. The ruling is in light of a lawsuit brought by former employees of a sheriff’s office who claim they lost their jobs after supporting their boss’s opponent, which involved a campaign on Facebook. The Virginia Court’s decision reversed an earlier decision from a lower court. Continue reading Court Rules That Facebook “Like” is Constitutionally Protected

According to a new Gallup poll, in which Americans were asked what they consider to be their main source of news about domestic and global events, 55 percent indicated television is their primary resource, while 21 percent said they mainly use the Internet. Nine percent said newspapers or other print publications, followed by radio at 6 percent. This poll marks the first time Gallup has measured Americans’ media habits with this open-ended question. Continue reading Television Remains Primary News Source for Many Americans

Amazon has ordered two live-action comedies and three children’s shows to be offered on its subscription service Amazon Prime. The original programming was selected from 14 pilots the company made available to subscribers last month, from which customer reactions helped guide the selection process. The new series include a political comedy starring John Goodman and a show about a group of friends looking to launch the next social networking app. Continue reading Amazon Orders Original Programming for Subscription Service

A group of academics, business executives and journalists recently gathered at the MIT Media Lab to discuss the concept of Data-Driven Societies. Alex Pentland, a computational social scientist at the Media Lab and a leading mind in the area of Big Data, hosted the meeting and discussed how increasing amounts of important information are becoming readily available on vast scales and are often all about consumer behavior. Continue reading Meeting of the Minds: Discussion on Data-Driven Societies