Marvel to Create Exclusive Podcasts for SiriusXM, Pandora

The Walt Disney Company’s Marvel Entertainment inked a deal with SiriusXM to create exclusive podcasts for the latter’s satellite radio and streaming services, including Pandora. This is SiriusXM’s first major effort in podcasting and is also an attempt to attract more listeners. The deal comes at a time that many media companies are taking their first steps into podcasting. Disney has also focused on expanding Marvel out of big movie theaters and into broadcast television and its Disney+ streaming service. Continue reading Marvel to Create Exclusive Podcasts for SiriusXM, Pandora

Podcasters Expand Audiences, Revenue With YouTube Clips

YouTube is quickly becoming a go-to site for podcasters to post video versions of programs also on Spotify, Apple Podcasts and other typical audio platforms. Although YouTube is not designed for podcasts, creators are figuring out ways to leverage the platform for revenue — and people are beginning to seek out podcasts on the site. In Canada, a recent survey revealed that 43 percent of people went to YouTube for podcasts in the last year, compared to 34 percent who went to Apple Podcasts and 23 percent who went to Spotify. Continue reading Podcasters Expand Audiences, Revenue With YouTube Clips

Media Companies Look to Expand Podcasting Outside U.S.

Acquired by iHeartMedia, the podcast “Stuff You Should Know” is now on track for global expansion. The podcast, which has been downloaded more than a billion times in the last 11 years, tackles topics as diverse as artificial sweeteners, time zones and deepfakes. As part of the expansion, iHeartMedia will make “Stuff You Should Know” and five other podcasts available next year in French, German, Hindi, Portuguese and Spanish. Last year, the radio broadcaster bought StuffMedia, the studio that produces the podcast, for $55 million. A number of other media companies are also taking a global approach to podcasting. Continue reading Media Companies Look to Expand Podcasting Outside U.S.

Spotify’s Soundtrap Expands its Free Toolset for Podcasters

Acquired by Spotify in 2017, cloud-based audio recording studio Soundtrap just expanded its free tier for podcasters, now offering access to an unlimited number of projects and 2,210 loops. All creators using Soundtrap will now have unlimited free storage for podcasts and songs. Founded in 2012, the Swedish-based company has offered four subscription tiers, ranging from $10 to $17 per month, all supporting an unlimited number of projects, 550 instruments and 4,100 loops. Soundtrap’s free tier previously limited users to five projects and 900 loops. The number of available instruments will remain the same. Continue reading Spotify’s Soundtrap Expands its Free Toolset for Podcasters

Spotify’s Soundtrap Aims to Simplify Podcast Editing for All

Spotify-owned music-editing software company Soundtrap is launching a new product this week designed to make podcast editing as easy as using Google Docs. Dubbed “Soundtrap for Storytellers,” the web-based production tool allows users to do everything in one place, including recording, editing and mastering audio. As just one example of how easy the product aims to make podcast editing, it will allow users to cut words out of automated transcripts of their recorded conversations and hear the changes reflected in the audio itself.

Continue reading Spotify’s Soundtrap Aims to Simplify Podcast Editing for All

Spotify at 100 Million Paid Subscribers, Expands Podcasting

Music streaming giant Spotify exceeded analysts’ quarterly expectations when it announced it hit the coveted 100 million paid subscriber mark, a first for any music streaming company. That news, combined with a growing podcast business, enabled the company to narrow its loss in the most recent quarter, during which Spotify acquired podcast companies Gimlet Media and Anchor, as well as announced plans to acquire podcast producer Parcast. Spotify plans to spend as much as $500 million on non-music deals this year.

Continue reading Spotify at 100 Million Paid Subscribers, Expands Podcasting

Survey Finds That Podcast Listening Continues U.S. Growth

Edison Research and Triton Digital just published the results of their latest annual survey, noting that the number of podcast listeners is on the rise. According to the 2019 edition of “The Infinite Dial,” more than half of U.S. consumers have listened to a podcast, while almost one out of three now listen to at least one podcast per month (up from one in four the previous year). “That’s the biggest growth we’ve seen, and we’ve been covering podcasts since 2006,” said Tom Webster of Edison Research. Interestingly, the survey found that consumers over age 55 are warming to podcasts. Continue reading Survey Finds That Podcast Listening Continues U.S. Growth

Luminary Launches With Plan to Be the Netflix of Podcasts

Luminary is a podcast startup that has debuted with more than 40 exclusive shows and no ads. The company also has almost $100 million in funding and, for $8 per month, subscribers will get full access to the content lineup, which includes a new show from Lena Dunham and series from Conan O’Brien, Malcolm Gladwell and Trevor Noah. Co-founder/chief executive Matt Sacks stated that Luminary aims to be “synonymous with podcasting in the same way Netflix has become synonymous with streaming.” Continue reading Luminary Launches With Plan to Be the Netflix of Podcasts

Pandora and Spotify Bring Streaming Experience to Podcasts

Podcasting is growing popular among a younger demographic, and now Pandora and Spotify are leveraging their music streaming experience in an effort to engage those listeners. The main challenge with podcasting is discoverability. Pandora Media chief executive Roger Lynch characterizes podcast discovery as “the Stone Age” compared to music discovery. He believes that the company can bring people in to listen to a podcast and keep them on the platform with music. Neither company revealed details of its podcast businesses. Continue reading Pandora and Spotify Bring Streaming Experience to Podcasts

Netflix Teams With SiriusXM on New Comedy Radio Channel

Streaming video giant Netflix is making a move into satellite radio by launching a commercial-free comedy channel with satellite-radio broadcaster SiriusXM. The two are partnering on a new radio channel dubbed “Netflix Is a Joke Radio” that will draw content from Netflix’s growing library of comedy programs. Netflix also plans to produce original content. The channel will serve as a promotional tool for Netflix’s stand-up specials and ideally drive some of SiriusXM’s 33 million subscribers to the streaming video service. The channel is expected to launch in January 2019. Continue reading Netflix Teams With SiriusXM on New Comedy Radio Channel

Today’s Podcasts Are Finally Proving They Can Turn a Profit

Podcasts have the potential to be intimate, captivating and entertaining. The recent podcasting boom began in 2014 with “Serial,” a true crime drama that changed perceptions of how big podcasting could be. But it wasn’t profitable right away and took millions of downloads over time to get there. The question became: could podcasts similar to “Serial” be replicated on a commercial basis? It seems that they now have the potential. For example, news sources such as The New York Times and Vox are proving that there can be big money in daily news podcasting.

Continue reading Today’s Podcasts Are Finally Proving They Can Turn a Profit

Podcasting App Swell Shutters Following Acquisition by Apple

Earlier this week we reported that Apple would acquire recommendation startup BookLamp, often referred to as “the Pandora for books.” In related news, Apple has purchased podcasting app Swell, described as “the Pandora of talk radio.” Following the acquisition, Swell announced that its service is no longer available. Disappointed users may be hoping that Apple will somehow integrate Swell into its offerings. Meanwhile, NPR just launched its NPR One app, which offers similar functionality. Continue reading Podcasting App Swell Shutters Following Acquisition by Apple