Media Companies Turn to A La Carte Sales in Foreign Markets

Viacom, 21st Century Fox and The Walt Disney Company are among the numerous entertainment companies offering their content a la carte — in Europe, Latin America and Asia. In the U.S., these networks are still parts of more expensive bundles proffered by Comcast, DirecTV and other pay TV services. That reflects a much lower penetration of homes outside the U.S. that have a cable or satellite subscription, which makes it possible for media companies to make a la carte offers without running afoul of pay TV providers. Continue reading Media Companies Turn to A La Carte Sales in Foreign Markets