The Advanced Television Systems Committee (ATSC) launched 20 ATSC 3.0-enabled TV models. CTA chair of the video division board John Taylor introduced ATSC president Madeleine Noland, NAB president/chief executive and former Republican senator from Oregon Gordon Smith, and CTA president/chief executive Gary Shapiro. “This year NextGen TV joins the roster of new product announcements, with TV stations building out enhanced TV systems,” said Noland. “ATSC is proud to exhibit at CES for the first time — and we’ll be back next year.” Continue reading CES 2020: Launch of First ATSC 3.0 NextGen TV Products

ATSC 3.0 — otherwise known as Next Gen TV — is a dramatic remaking of U.S. broadcast, and, at NAB 2018, a select group of broadcasters and technologists came together to describe actual field deployments of the new system and talk about the potential innovations and opportunities for programming, advertising and return-on-investment. Capitol Broadcasting Company director of engineering and operations Pete Sockett said it best: “UHD works. It just plain works, like it says in the spreadsheet.” Continue reading NAB 2018: ATSC 3.0 Now Live with Next Gen TV Deployments