Advertisers Pay for Users’ Mobile Data in Verizon’s Beta Test

Verizon Wireless does not offer an unlimited data plan, but it’s got another idea on how users can watch mobile content to their heart’s content without racking up data charges: get media firms and advertisers to pay to deliver video and other content. The telco has launched a 1,000-user beta test of its sponsored-data program, FreeBee Data, that lets content providers opt to pay per-click or per-gigabyte fees. Just how many media companies will agree to pay data fees isn’t clear, and Verizon did not announce pricing. Continue reading Advertisers Pay for Users’ Mobile Data in Verizon’s Beta Test