During CES 2020, Spotify revealed plans to leverage its massive amount of user data in order to introduce targeted advertising in its exclusive podcast content. With its proprietary Streaming Ad Insertion (SAI) tech, Spotify will analyze data based on user location, type of device, gender, age and more to insert advertisements in real time (Spotify already automates dynamic ad insertion for its music streaming). The company could eventually become a major podcast ad network if it ends up placing ads in other networks’ content as well. Continue reading Spotify Plans to Run Targeted Ads in its Exclusive Podcasts

The VOID (Vision of Infinite Dimensions), a virtual reality theme park in Utah, is launching a new VR experience in NYC’s Times Square in partnership with Sony Pictures, for the studio’s new “Ghostbusters” film. Opening up small-scale versions of its Utah park is part of the company’s business plan, along with creating its own content and immersive versions of films and video games. In Utah’s park, attendees wear a haptic suit that tracks their movements and a VR headset, powered by a supercomputer backpack that allows untethered walking. Continue reading ‘Ghostbusters’ VR Experience Coming to Times Square in July