Target Display Educates Shoppers About the Connected Home

Target recently joined forces with Local Projects, the New York design studio that worked on the interactive installations of the 9/11 Museum, to build a new retail space and test lab in San Francisco that leverages interactive storytelling to help illustrate how smart products work. Open House is arranged as a 3,500-square-foot model home filled with the latest Internet-connected gadgets, from Drop’s smart thermometers and scales in the kitchen to Withings’ wireless blood pressure monitors and Sonos speakers in the bedroom. Continue reading Target Display Educates Shoppers About the Connected Home