Gen Z Creators Find New Revenue Opportunities with Fanfix

Gen Z creators keen to monetize content are increasingly turning to Fanfix, which has amassed about 10 million users — among them 3,000 creators — since its August 2021 launch. Active creators are said to average about $70,000 per year, and the platform itself reportedly commanded an eight-figure purchase price by beauty accelerator SuperOrdinary in June 2022. Fanfix requires 10,000 followers to start an account, which means creators will have to cultivate a base elsewhere before applying to join. All content is paywalled, with account holders choosing their own rates, between $5 and $50 per month. Continue reading Gen Z Creators Find New Revenue Opportunities with Fanfix

Online Safety Act Paused as Ofcom Reports on Net Neutrality

UK watchdog Ofcom has proposed a loosening of the nation’s net neutrality rules so as to not unduly restrict innovation and development. While it is up to government and Parliament to change the law, recommendations from Ofcom — which was created to monitor compliance with net neutrality laws — are influential. “Since the current rules were put in place in 2016, there have been significant developments in the online world, including a surge in demand for capacity,” as well as the rollout of 5G, and the emergence of large players like Netflix and Amazon Prime. Continue reading Online Safety Act Paused as Ofcom Reports on Net Neutrality

Squarespace Adds Monetization Options to Its Video Feature

Squarespace has introduced a new video feature for content creators that provides them with the ability to sell access to videos either as a one-off or via a continuing subscription plan. The website creation and hosting service will offer 30 minutes of uploaded content for free, while creators looking to post more content have the option to sign up for Member Areas plans, starting at $9 per month. To compete with the likes of YouTube, Patreon and OnlyFans, users will be able to upload video directly to their Squarespace site with options for monetizing content. The company’s native video player offers “slick playback” and “deep integration into the Squarespace platform.” Continue reading Squarespace Adds Monetization Options to Its Video Feature

Twitter Rolls Out Latest Monetization Feature: ‘Super Follows’

Twitter debuted a new feature called Super Follows, which allows some users to make money by charging for access to subscriber-only content. Users who qualify for the program must be over the age of 18, based in the U.S. and have 10,000+ followers as well as having tweeted more than 25 times in the past 30 days. The payout, powered by payments platform Stripe, will range depending on the Super Follows price and number of followers who sign up. A user who charges $4.99 per month for Super Follows and has 2 percent of 13,000 followers sign up will make $900 a month. Continue reading Twitter Rolls Out Latest Monetization Feature: ‘Super Follows’

Instagram Aims to Help Creators Monetize Exclusive Content

Instagram head Adam Mosseri posted a video to his Instagram and Twitter accounts explaining that the former is no longer a photo-sharing app. Instead, he said, after seeing the success of entertainment and video on TikTok and YouTube, he plans to “lean into entertainment” by focusing on “Creators, Video, Shopping and Messaging.” Instagram is also creating its own version of Twitter’s Super Follow, which will allow online creators to publish — and monetize — exclusive content on Instagram Stories available only to their fans. Continue reading Instagram Aims to Help Creators Monetize Exclusive Content

Cameo Connects Celebs with Fans, Reaches $1B+ Valuation

Chicago-based Baron App Inc. launched Cameo four years ago to enable celebrities to sell messages and personalized videos to fans, for anywhere from $5 to $2,500+. The company recently tripled its 2019 valuation of about $300 million to $1+ billion, with a $100 million funding round led by e.ventures and participation by SoftBank Group’s Vision Fund 2, professional skateboarder Tony Hawk, United Talent Agency and Alphabet’s venture-capital arm GV. Baron App previously raised $50 million for Cameo in 2019. Continue reading Cameo Connects Celebs with Fans, Reaches $1B+ Valuation