Until “Pokémon Go” burst onto the scene last summer, augmented reality was developing quietly in the shadow of virtual reality. With the spike of awareness around the success of “Pokémon Go,” we are rapidly redefining and evolving our ideas of what an AR experience can be. The AR landscape includes developers, storytellers, world builders, platforms and SDKs, apps and browsers, glasses and lenses, image recognition, spatial audio and spatial awareness tech, haptic feedback and other sensory input/output tools, agencies, research institutions, and more. We expect AR to be a major topic at next month’s CES 2017. Continue reading AR Experiences a Breakout Year, More to Come at CES 2017

The main message from many of the AR glasses vendors on the CES show floor was that their current technology meets market needs, but they already plan to release major improvements on the current product line within the next year. Some of them demonstrated working prototypes of those next-generation glasses. Others had non-working mock-ups with descriptions of technical specifications that they said were close enough to the planned deliverable to be discussed publicly. We saw solutions from companies such as Osterhout Design Group, NuEyes, QD Laser, Lumus and Vuzix. Continue reading Augmented Reality Glasses: Vendors Talk Now, Release Later

While companies prepare to release virtual reality experiences into the consumer market, an increasing flow of money and effort is going toward developing and buying augmented reality (AR) technology and ideas. Augmented reality is any situation where your personal experience with the world around you is enhanced, supplemented, or added to via personally worn technology. The AR space is getting busy and increasingly crowded as companies position themselves to secure a piece of a new media ecosystem that is projected to yield $120B in revenue by 2020. Continue reading CES: Augmented Reality Getting Ready in the Green Room