Instagram to Begin Experimenting with Advertising Service

Since March, Emily White has been leading a team to develop a paid advertising program for Instagram. The photo-sharing service has been ad-free since the start, and may risk losing users when it adopts advertisements, especially from its large, young user base. White is working to establish relationships with brands, and to expand Instagram as a brand marketing platform. Yet it is unclear how advertisers and brands will pay for a service they use for free. Continue reading Instagram to Begin Experimenting with Advertising Service

Vine Marketing: Airbnb Launches Video Crowdsourcing Campaign

The Airbnb travel accommodations website teamed with ad agency Mullen San Francisco to launch a new experiment in Vine marketing this past week. The “Hollywood & Vines” campaign will result in a short film composed of six-second Vine videos submitted by consumers. Shooting days ran August 22-25, with assigned shots posted hourly. “If your Vine is selected it will be featured on the Sundance Channel and you’ll receive a $100 Airbnb coupon,” explains the campaign’s site. Continue reading Vine Marketing: Airbnb Launches Video Crowdsourcing Campaign

Microsoft Files Patent for Multiplayer Head-Mounted Display

Microsoft has filed a patent application for a multiplayer gaming headset that could one day rival the Oculus Rift. The application, first filed in January 2012 and recently made public, includes technology related to voice interaction, eye-tracking, facial recognition, and various components for tracking head movement. If the patent application is more than a defensive measure, it could extend the Xbox platform into new hardware and new locations. Continue reading Microsoft Files Patent for Multiplayer Head-Mounted Display

Research Points to Dramatic Increase in Wearable Computing

Juniper Research predicts that wearable computing shipments will grow tenfold in the next five years, eventually reaching 150 million by the end of 2018. The researcher cites health and fitness industries, in addition to tech firms such as Apple and Google, as the primary catalysts in pushing shipments. Juniper forecasts health and fitness industries combined to account for more than half of the devices shipped, while smart watches and glasses are expected to also drive adoption. Continue reading Research Points to Dramatic Increase in Wearable Computing

Embedded Technologies to Drive Future Post-Mobile Devices

New embedded technologies may replace mobile devices as personal computers are being killed off by smartphones and tablets. The “post-mobile” device could change the way humans interact with their computers, removing the need for keyboards and allowing users to simply touch or speak with their devices. Wearable devices will be an early example of new technologies that will incorporate radical ways in which users and devices interact. Continue reading Embedded Technologies to Drive Future Post-Mobile Devices

Apple Applies for Trademark in Japan, Paves Way for iWatch

Apple has applied for an iWatch trademark in Japan, fueling the rumor of an upcoming smartwatch-like device. Other manufacturers are also pursuing the wearable technology market. Google, Microsoft and Samsung are all developing smartwatch-like devices. Sony recently released a newer version of its Android compatible SmartWatch. Sporting good companies, such as Nike, offer watch-like devices that monitor physical activity. Continue reading Apple Applies for Trademark in Japan, Paves Way for iWatch

Startup gazeMetrix Tracks Brand Images on Social Sites

Startup gazeMetrix uses computer vision and machine learning to recognize brand logos in photos posted on Instagram and other social media sites. Co-founder and CEO Deobrat Singh leads his company as it tries to analyze images for marketing and advertising purposes. The end goal is making it easier for companies to track and promote brands online and targeted ads. Continue reading Startup gazeMetrix Tracks Brand Images on Social Sites