Companies Complain to Justice Department About Big Tech

The federal government is listening to complaints about how the major digital platforms exploit their size and the paucity of regulations — and companies are lining up to tell their tales of woe. Yelp public policy chief Luther Lowe says firms that once quietly grumbled are now talking to the Department of Justice about anti-competitive behavior by the big tech companies, all of which vigorously deny the accusations. Two Instagram executives stated that, although some would like to break up social giant Facebook, that won’t help the problem. Continue reading Companies Complain to Justice Department About Big Tech

Retailers Push Loyalty Programs to Compete With Amazon

Last month, Amazon earmarked $800 million to guarantee one-day delivery for its Prime members. That’s another blow for U.S. department stores struggling to find ways to retain their customers against the Amazon onslaught. One important way they’ve done this is to focus on loyalty programs. According to market intelligence company Beroe, the U.S. loyalty program sector was worth between $27 billion and $55 billion in 2018 and is expected to continue to grow by 2 percent to 4 percent between then and 2020. Continue reading Retailers Push Loyalty Programs to Compete With Amazon

Instagram Tool Lets Users Make In-App Fashion Purchases

Partnering with 23 brands, Facebook’s Instagram debuted an easy-to-use in-app checkout tool for U.S. users. Adidas, Burberry, Dior, Nike, H&M, Zara, Kylie Cosmetics and Kim Kardashian West’s KKW Beauty are among the first retailers to sign on, with more to be added to the beta test throughout the year. Users in the U.S. will see the feature roll out over the next few weeks. Instagram head of product Vishal Shah noted that, “given that 80 percent of people follow a business on Instagram, the desire really is there to shop.” Continue reading Instagram Tool Lets Users Make In-App Fashion Purchases

Facebook Stock Plunge Proves Tech Firms Aren’t Bulletproof

The myth that the stock of the tech behemoths will only increase in value was shattered this last week when Facebook’s shares tumbled 19 percent, erasing about $120 billion in shareholder wealth. That loss represents among the largest one-day dip in market value that any company has suffered. Facebook’s loss began when it released disappointing Q2 earnings and warned investors of a “sharp slowdown in sales growth” in the next quarters as well as more spending for security and privacy. Continue reading Facebook Stock Plunge Proves Tech Firms Aren’t Bulletproof

Innovators Discuss Immersive Entertainment at LAVA Event

Several AR/VR entrepreneurs — ARwall chief executive Rene Amador, VNTANA chief marketing officer Natascha French, Fulldome.pro chief operating officer Stephen Powers, Flipside chief executive Lesley Klassen, and Talespin chief executive Kyle Jackson — gathered at a LAVA (Los Angeles Venture Association) panel discussion led by Interactive TV Alliance chief executive Allison Dollar. They described their companies’ use cases, defined “immersive entertainment,” and outlined the challenges in growing their businesses. Continue reading Innovators Discuss Immersive Entertainment at LAVA Event

Why Marketers Are Pursuing Gen Z YouTube Star Liza Koshy

The Gen Z audience, defined as those born after about 1996, gravitates to the kind of irreverent self-made YouTube stars embodied by Liza Koshy, a comedian with 1.6 billion views, who produces short content for social media platforms. Reaching this audience is a challenge since it values DIY stars as much or more than professionals and moves among platforms and apps with ease. Two years after she first appeared on YouTube, Koshy has been featured in Vogue’s 73 Questions (which she recently parodied) and advertisers are chasing her. Continue reading Why Marketers Are Pursuing Gen Z YouTube Star Liza Koshy

New Meta Headset Offers Promising Tech for AR Developers

The Meta 2 AR headset, priced at $1,495, is still a developer kit, but even in this form, company employees and one lucky reporter are enthused about its chances to succeed at replacing the desktop monitor in the workplace. The Meta 2’s field of view is much larger than that of the HoloLens, and it sports two LCD panels that reflect off the inside of the visors, which results in sharp images and text at close range. The headset uses numerous outward-facing sensors and cameras to map the physical environment. Continue reading New Meta Headset Offers Promising Tech for AR Developers

Walmart Elevates Profile With Anticipated Lord & Taylor Deal

Walmart, to build a more powerful online shopping destination that can better compete with Amazon, is on the verge of adding Lord & Taylor to its website. Walmart’s idea is to transform its site from a destination for discount goods to an online mall that would feature such higher-end brands as Lord & Taylor. For Lord & Taylor, the online traffic would be welcomed at a time that fewer consumers are visiting department stores. Jet.com and men’s clothing company Bonobos, both owned by Walmart, could also join the site. Continue reading Walmart Elevates Profile With Anticipated Lord & Taylor Deal

Insiders Say Amazon Close to Launching its Own Sportswear

Amazon is reportedly getting ready to enter the private-label sportswear business, through initial deals with Taiwanese vendors including Makalot Industrial Co. and Eclat Textile Co., say people familiar with the matter. Makalot produces clothing for popular retailers such as The Gap, Kohl’s and Uniqlo, while Eclat makes apparel for Lululemon Athletica, Nike and Under Armour. Insiders suggest that no long-term contracts have been signed yet, since the project is so new and the manufacturers have thus far only produced small amounts as part of a trial.

Continue reading Insiders Say Amazon Close to Launching its Own Sportswear

W Magazine Tests New Features Enabled by AR Technology

Fashion-centric publication W Magazine, in partnership with visual effects house The Mill, features augmented reality in its September 2017 Collector’s Issue. With Katy Perry on the cover, the issue appears to be an ordinary magazine, but if a user views it through a smartphone or tablet lens, he will see various augmented reality images. The viewer must first install W Magazine’s new companion app, Beyond the Page, available for iOS and Android, that activates the AR imagery in the issue. Continue reading W Magazine Tests New Features Enabled by AR Technology

Drop in Profits and Stock Price Follow Amazon’s Hiring Surge

Amazon is ramping up hiring, which is why it posted a 51 percent increase in general and administrative costs and one reason why its stock price dropped more than 3 percent. The company consistently hires for warehouse positions, and hopes to add 50,000 more workers at an August 2 job fair. The growth rate of salespeople for its AWS cloud computing and advertising businesses is also accelerating faster than the 42 percent company average, and Amazon says it will continue to spend on growth, meaning lower profits will also continue. Continue reading Drop in Profits and Stock Price Follow Amazon’s Hiring Surge

Facebook Pursues App Ecosystem: AR Powered by Cameras

Bolstered by last summer’s breakout popularity of “Pokémon Go,” Facebook chief executive Mark Zuckerberg has shifted focus from VR to AR, which combines the real and digital worlds. At the annual F8 conference, he stated that Facebook will make its AR tools available to developers to create everything from custom masks to filters. Partners already include Nike, Electronic Arts and Warner Bros. The shift to AR puts Facebook in competition with its rival Snap’s Snapchat and Microsoft HoloLens. Continue reading Facebook Pursues App Ecosystem: AR Powered by Cameras

Amazon and Walmart’s Race to the Bottom Rattles Suppliers

Walmart just told its suppliers that it wants to have the lowest prices on 80 percent of its sales. That means that suppliers will have to cut their prices by at least 15 percent — in some cases, losing money on the deal. For those who comply, Walmart will offer better distribution and other kinds of help. Those who don’t will see Walmart limit distribution of their products. Walmart regularly tells suppliers to lower prices, but this time is different: the company is in an all-out price war with Amazon. Continue reading Amazon and Walmart’s Race to the Bottom Rattles Suppliers

Apparel as Wearables: Fashion Industry Tries On Smart Fabric

Another wearable that is in its infancy is smart fabrics, suggests Digital Trends mobile editor Malarie Gokey, noting that most are currently focused on fitness and sports. During a CES session, Sensoria Inc. co-founder/chief executive Davide Vigano pointed out that one of the draws of smart fabric is “established research on the inaccuracy of wristband devices.” “Also, putting on clothes in the morning is something we all do,” he added. The fashion industry is also beginning to discover smart fabric, making it a rising trend. Continue reading Apparel as Wearables: Fashion Industry Tries On Smart Fabric

CES: Wearables Sporting New Capabilities in Maturing Market

Eighty-four million wearables were sold in 2015, and experts are predicting the market will grow to 245 million by 2019. That means that, once again, CES 2017 will be the venue to check out the latest commercially available products and the newest technologies that will power wearables of the future. MEMS and sensors are key to wearables’ capabilities and, Karen Lightman, executive director of the MEMS Industry Group, says CES 2017 will showcase some “exciting” new wearables features. Continue reading CES: Wearables Sporting New Capabilities in Maturing Market

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