Fox, Turner, Viacom Introduce OpenAP TV Ad Buying Platform

Fox Networks Group, Turner and Viacom announced the launch of OpenAP, a new Web-based platform designed to help advertisers target ads across television networks. According to The Wall Street Journal, the platform allows advertisers to “mix and match data sets to create ad targeting criteria that can be used for multiple TV buys. The move comes as the TV industry is looking to adopt some of the precision ad targeting and automation that has become standard for digital advertising.” The offering intends to resolve challenges involving transparency, consistency and standardization by serving as a centralized digital user interface that cross references data with third party sources. More details will be revealed at a New York event on April 7. Continue reading Fox, Turner, Viacom Introduce OpenAP TV Ad Buying Platform

Sling TV Expands Cloud DVR Access in Early Access Program

Dish’s Sling TV is rolling out its new Cloud DVR to customers with Amazon devices through an early access program. The feature has been in private beta for Roku users since November. While one potential advantage of the cloud is never running out of storage space, “Sling TV isn’t offering infinite storage or even different storage capacities,” reports TechCrunch. “Instead, ‘First Look’ customers pay an extra $5 per month for up to 50 hours of storage, with no expiration on those programs. When capacity runs out, the oldest ‘watched’ recordings are removed first, to make room for others.” Sling TV’s Cloud DVR also allows users to record multiple programs simultaneously (although limited based on rights deals with broadcasters). Continue reading Sling TV Expands Cloud DVR Access in Early Access Program

FCC Allows LTE-U Devices to Share Airwaves Used for Wi-Fi

The Federal Communications Commission will now allow new 4G LTE wireless devices (known as LTE-U, for unlicensed) to use a portion of unlicensed 5Ghz airwaves currently used for Wi-Fi. With this decision, wireless providers can now deliver mobile broadband service, sharing the airwaves with Wi-Fi, says new FCC chair Ajit Pai, who made the ruling as a way of ending the dispute between the two industries. In the wake of this decision, Verizon Communications and T-Mobile US announced they will launch LTE-U networks and devices in the spring. Continue reading FCC Allows LTE-U Devices to Share Airwaves Used for Wi-Fi

New FCC Chairman Calls for Expansion of High-Speed Internet

FCC chair Ajit Pai recommends Congress include expanded broadband Internet service in upcoming infrastructure legislation. “The one consistent message I hear is that there is a thirst for better, faster, cheaper Internet access… I think members of Congress get that as well,” he said. Pai’s broadband deployment agenda “is aimed at encouraging telecommunications firms to make high-speed Internet service more widely available in hard-to-serve areas,” reports The Wall Street Journal. “President Donald Trump has indicated he wants an infrastructure initiative worth as much as $1 trillion to improve the nation’s roads, bridges and other physical assets, which would require legislation and, potentially, a way to pay for it.” Continue reading New FCC Chairman Calls for Expansion of High-Speed Internet

Cisco Study: Live Video via Mobile to Experience Major Growth

According to Cisco’s latest Mobile Visual Networking Index forecast, live video streaming via mobile devices is expected to grow by 39 times over the next five years (good news for Facebook, Twitter and others currently investing in live video). The study indicates that global live video streaming on mobile represented 52 petabytes of data last year, a figure projected to reach 2.02 exabytes by 2021. Interestingly, that will still only represent about 5 percent of all mobile traffic. “Cisco also predicted that mobile data traffic will grow to represent 20 percent of all Internet traffic in 2021, up from just 8 percent in 2016,” reports Variety. “By 2021, there will be 12 billion mobile devices in use, compared to 8 billion last year.” Continue reading Cisco Study: Live Video via Mobile to Experience Major Growth

Nielsen Modifies the Wide Release of its Total Content Ratings

Nielsen is no longer launching its syndicated Total Content Ratings on March 1 as originally planned — and has yet to reveal a new target date for when the data will be publicly released. “We’re going to revisit and reassess at a later date,” said Jessica Hogue, SVP product leadership at Nielsen. The new multi-platform TV metrics were expected to be made available to all clients, including networks, analysts and press, but instead will have a limited commercial release on March 1. The syndicated product is meant to publicly release the results of cross-platform measurements, including those across streaming platforms and mobile devices, for all networks implementing the tech. Continue reading Nielsen Modifies the Wide Release of its Total Content Ratings

Cisco Systems Plans $3.7 Billion Acquisition of AppDynamics

As part of its push to ramp up software offerings for enterprise customers, Cisco Systems is purchasing software maker AppDynamics Inc. for a premium $3.7 billion, just as the company was about to go public. AppDynamics software helps companies — including airlines, banks and retailers — monitor their applications’ performance and address any potential problems across cloud services offered by Google, IBM and others. The startup was founded by engineer Jyoti Bansal in 2008. Continue reading Cisco Systems Plans $3.7 Billion Acquisition of AppDynamics

Mossberg Questions the Direction of Streaming TV Services

Streaming TV is now mainstream, with even cable and satellite subscribers paying for services such as Netflix or Amazon Prime. Television networks also make their fare available for streaming via apps or smart TVs. But the typical streaming service model — whereby the subscriber doesn’t pay for a fat bundle of disparate channels and a DVR — is changing. Dish Network’s Sling TV and AT&T’s DirecTV Now, nominally streaming services, offer bundles of TV networks delivered in a linear fashion, just like cable or satellite. Journalist/author Walt Mossberg is concerned by the change.  Continue reading Mossberg Questions the Direction of Streaming TV Services

Wall Street Adopts Blockchain Technology to Record Trades

The Depository Trust and Clearing Corporation (DTCC), the “back end” for much of Wall Street trading, is replacing a central database with Bitcoin-inspired software. The New York-based DTCC records and reports almost every stock, bond and valuable derivative trade in the U.S. IBM, already experienced in blockchain technology, is leading the DTCC software transition, which is slated to be functioning by early 2018. The shift marks Wall Street’s most serious effort thus far to adopt Bitcoin’s underlying technology. Continue reading Wall Street Adopts Blockchain Technology to Record Trades

Newly Published Google Overview Spells Out Security Details

In a recently published Infrastructure Security Design Overview, Google explains its six layers of security for the cloud it uses for its own operations and its public cloud services. The company also revealed that it designs custom chips, “including a hardware security chip that is currently being deployed on both servers and peripherals,” that allow it to “securely identify and authenticate legitimate Google devices at the hardware level.” The chip works with cryptographic signatures validated during each boot or update. Continue reading Newly Published Google Overview Spells Out Security Details

Bluetooth 5 Aims to Increase Speed, Reliability of IoT Devices

With the launch of Bluetooth 5, Internet connectivity is expected to be greatly improved. According to the Bluetooth SIG, which oversees the standard first announced earlier in 2016, Bluetooth 5, in its low-energy format, will enjoy twice the speed and up to four times the distance of today’s version. Manufacturers are just beginning to develop Bluetooth 5-compliant devices, which will be introduced into the market in the next two to six months, with the added prediction that “major products” could debut by the end of 2017. Continue reading Bluetooth 5 Aims to Increase Speed, Reliability of IoT Devices

CBS All Access Has Deal to Live-Stream NFL Football Games

CBS recently announced that it signed a deal with the NFL to stream CBS-broadcast football games via the network’s $6-a-month standalone streaming app. “CBS All Access subscribers will be able to stream the game that is being broadcast by their local CBS affiliate, as well as playoff games and several of next year’s Thursday night NFL games,” reports The New York Times. According to CBS, its app currently touts about a million subscribers, which the network predicts will reach 4 million in the next five years. The NFL has been looking for alternatives as it contends with declining ratings for primetime games. The league has already agreed to live stream Thursday Night Football games on Twitter. Continue reading CBS All Access Has Deal to Live-Stream NFL Football Games

Amazon Expands Cloud Offerings, Big Firms Sign On to AWS

Amazon’s fifth cloud computing conference, AWS re:Invent, begins this week in Las Vegas, showcasing the impact of Amazon Web Services on corporate information technology. About 32,000 people are expected to attend. In the five years since its debut, AWS has offered a more price-conscious, subscription services-based alternative to on-site servers, storage, networking and software. As a result, Amazon’s AWS has grown 55 percent in Q3 to $3.2 billion, due in part to some large companies that recently came on board. Continue reading Amazon Expands Cloud Offerings, Big Firms Sign On to AWS

Moat Debuts Video Ad Metrics for Variety of Digital Platforms

Analytics company Moat is rolling out new advertising metrics for platforms including Facebook, YouTube, Snapchat and Hulu. Recently, Facebook revealed that it has overstated metrics for video viewing for years. Rather than focusing on what constitutes a video view, Moat will judge the quality of video ad views with its Moat Video Score, which assigns in real time a number between zero and 100 based on how long viewers watch and listen to the ad and the percentage of “screen real estate” it takes up. Continue reading Moat Debuts Video Ad Metrics for Variety of Digital Platforms

Global Tech Firms Wary of China’s Broad Cybersecurity Law

China has adopted a broad and controversial cybersecurity law that places new requirements on tech companies, which foreign businesses fear may be used to negatively affect competition. The law, designed to tighten state control over technology and information while ramping up online security, addresses areas such as data storage, technical support, censorship and government certification of hardware. According to The Wall Street Journal, “The law drew criticism from foreign business groups due to the expansive list of sectors that are defined as part of China’s ‘critical information infrastructure,’ making sectors including telecommunications, energy, transportation, information services and finance subject to security checks.” Continue reading Global Tech Firms Wary of China’s Broad Cybersecurity Law

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