“Content without strategy is a home movie,” said David Tochterman, head of digital media for Innovative Artists, a bi-coastal talent agency. “And all of us on this panel are investing our time not just in good content, but the strategy to make it successful.” The panel he was referring to was a Digital Hollywood focus on how today’s multitude of media platforms has significantly changed the content game — from development and production to marketing and distribution. Continue reading Digital Hollywood: Content Strategies for Multiple Platforms

DreamWorks has partnered with Fuhu, maker of the Nabi line of children’s tablets, on an Android tablet called the DreamTab designed specifically for kids. The tablets will be available this year with a number of DreamWorks-branded accessories, such as headphones and carrying cases. They will feature original animation, educational videos, and have the ability to communicate wirelessly with DreamWorks-made toys. The studio will be able to program the device similar to programming a cable channel. Continue reading DreamWorks and Fuhu Partner to Offer New Children’s Tablet

At CES, Samsung plans to demo a new wireless streaming speaker controlled by the Shape mobile app and audio system. The company also announced it will showcase two Shape-compatible soundbars, the HW-H750 (320W of sound for large TVs) and the HW-H600 (designed for 32-55 inch TVs). In addition, Samsung will unveil a new home entertainment system that features six speakers, subwoofer and amplifier, and a Blu-ray player capable of upscaling to 4K resolution. Continue reading Samsung to Unveil Wireless Streaming Speaker and More at CES

Some 73 percent of online adults now use a social networking site, while 42 percent now use multiple social networking sites, according to new figures released by the Pew Internet & American Life Project. In terms of number of users, Facebook remains the dominant platform, but an increasing number of consumers are diversifying onto other services such as Instagram, LinkedIn, Pinterest and Twitter. In addition, Instagram users are nearly as likely as Facebook users to check in daily. Continue reading Social Media Update: 73 Percent of Adults Access Social Networks

Facebook is positioned to become the number-two seller of digital ads in the U.S. and worldwide for the first time. Mobile growth has been the primary contributing factor to the social network’s rise in position — which had previously been fourth place. Now, Facebook is between Google, at number one, and Microsoft, at number three. Mobile advertising was just three percent of global digital ad revenue in 2010 and has shot up to 22 percent since. Continue reading Facebook to Become the Second Largest Seller of Mobile Ads

Media blogger and former Reuters social media editor Matthew Keys wrote this week that three sources inside Twitter have confirmed that the microblog is working to launch a new feature that would allow users to edit their tweets after they are already published. According to the company employees, the feature has been a priority at Twitter as it looks to expand partnerships with media organizations and original content producers. Continue reading Twitter Planning to Launch a New Feature for Editing Tweets?

DirecTV execs say online video is one of the “growth areas” it will be focusing on in the next few years as it attempts to attract younger potential customers who aren’t paying for cable service. It wants to target niche audiences in particular and is considering offering tailored programming to those viewers. Children and Latinos are the two major audiences the company is eyeing. The satellite TV firm said home security and new advertising products are also on the front burner. Continue reading DirecTV to Pursue New Audiences and Online Video Streaming

Facebook-owned Instagram has launched Instagram Direct, a photo messaging tool that allows users to send videos and photos directly to individual friends, as opposed to its standard function of simply broadcasting images to all users’ friends’ feeds. It is similar to Snapchat in that it is a direct messaging function, but unlike Snapchat, the photos do not quickly disappear. Twitter, meanwhile, has also been updated to allow sharing photos in direct messages. Continue reading Instagram and Twitter Enable Direct Messaging with Photos

In anticipation of the upcoming 2014 International CES, January 6-10, the ETC@USC will have a team of more than a dozen writers, reporters and support staff onsite in Las Vegas to provide comprehensive coverage throughout the show on emerging products and trends in the consumer electronic space that are relevant to ETC member companies, and to the entertainment industry as a whole. ETCentric will publish articles, updates via social media, and video content throughout the show. Continue reading CES 2014: ETC Coverage Begins with Preview Series, Key Trends

AT&T CEO Randall Stephenson, speaking at an investor conference in New York City last week, said wireless operators can no longer afford to subsidize cutomers’ devices in an era when smartphones are upgraded so frequently. With smartphone penetration above 75 percent and soon expected to reach 90 percent, Stephenson suggests that operators need to make greater efforts to get their customers to use more of the network, as opposed to merely getting on the network. Continue reading AT&T CEO: Wireless Carriers Can No Longer Subsidize Phones

Twitter is testing a new timeline for its mobile app based on location, called “Nearby,” which shows users recent tweets that originated in the user’s vicinity. The Nearby feature has occasionally appeared on the smartphones of users who allow the service to use their location (users can also opt out of location sharing). Twitter has yet to comment on the feature, which some suggest could be attractive to advertisers, but says it experiments regularly to provide a better user experience. Continue reading Twitter Runs Location Sharing Experiment with Nearby Feature

According to a new Broadband Media Intelligence report by IHS, 86.1 million U.S. households had broadband Internet access at the middle of 2013. That figure represents a 70.2 percent penetration of American households. IHS estimates a 71.3 percent penetration by the end of the year, up from 69.6 percent the previous year. IHS also forecasts coverage will reach 74.1 percent by 2017 (about 94.7 million homes). Cable is currently the leading mode of access. Continue reading IHS Says More Than 70 Percent of U.S. Homes Have Broadband

Facebook is working on ways to give brands and media companies a better look at conversations happening on the social media service about TV, movies and media. Facebook recently launched new APIs allowing certain companies to read what people are saying about them online. The goal, of course, is to allow those companies to better engage with target audiences. But for now, the program is limited just to media brands and content producers. Continue reading Facebook Helps Companies Gauge Social Chatter About Media

Twitter is taking another step toward TV integration, as new partners have signed on to leverage the social service and Comcast’s SEEiT platform. Originally available for Comcast Xfinity and networks owned by NBCUniversal, new partnerships will allow subscribers of Time Warner Cable, Charter and Cablevision Optimum to use SEEiT via set-top boxes. Additionally, networks such as ABC, AMC, Fox and FX will use SEEiT to help steer access to their programming. Continue reading Comcast Announces Major New Partnerships for SEEiT Platform

Pay TV subscribers in the U.S. who purchased Microsoft’s new Xbox One game console can now watch episodes of Fox prime time shows such as “The Simpsons,” “New Girl” and “Almost Human.” In order to access the Fox Now streaming service, consumers need to subscribe to participating cable, satellite and telco TV partners. According to Microsoft, 2 million Xbox One consoles have been sold since the product debuted last month in 13 countries. Continue reading Pay TV Subscribers Can Now Enjoy Fox Shows via Xbox One