Should Nielsen Change How it Measures TV Audiences?

When the fourth season of NBC’s “Community” aired in February, it pulled in 4 million viewers, which is roughly a quarter of the audience that tunes in to top hit sitcoms. Until recently, Nielsen numbers in that range might be the end of a series (think “Firefly,” “Jericho,” “Freaks and Geeks”). But on the night of the “Community” premiere, the show spawned two worldwide trending topics via Twitter — perhaps a more important metric today. Continue reading Should Nielsen Change How it Measures TV Audiences?

Intel Media Group Staffing Up for New Internet TV Service

Intel Media is preparing to launch an Internet television service later this year. The group is looking to hire 60 additional people to its staff of more than 300, and could even build to more than 400 within the next six months, said spokesman Jon Carvill (the group had less than 100 staffers a year ago). The hiring spree underscores the chipmaker’s seriousness regarding the new venture. Continue reading Intel Media Group Staffing Up for New Internet TV Service

New Hollywood Turns to YouTube with Original Content

A new YouTube-funded channel called the Jash Network has launched from a group of comedy creators led by producer Daniel Kellison, edgy comedienne Sarah Silverman, indie star Michael Cera and entertainers Reggie Watts, Tim Heidecker and Eric Wareheim. YouTube executives approached Kellison to be part of an initiative that is spending several hundred million dollars to develop high-quality original content for the site. Continue reading New Hollywood Turns to YouTube with Original Content

Viewers to Determine the Fate of Amazon Original Pilots

In the battle to capitalize on the growing mobile content market, and the trend toward original online video, Amazon has commissioned a series of big-budget, Web-only shows — starring actors such as John Goodman and Bill Murray — in order to compete with Netflix and others for attention on smartphones, tablets and connected TVs. The company is producing at least 11 pilots to be made available starting this spring. Continue reading Viewers to Determine the Fate of Amazon Original Pilots

Redbox Instant By Verizon Offers DVDs and Streaming

Redbox Instant by Verizon officially launched last week, opening to the public after a three-month-long closed beta test that drummed up interest from thousands of consumers, according to Redbox Instant CEO Shawn Strickland. He said the beta test period was a great learning opportunity for the company and the service, which offers subscribers access to 4,600 subscription titles and four DVD rentals for $8 a month. Continue reading Redbox Instant By Verizon Offers DVDs and Streaming

Netflix Exec Says to Expect Streaming 4K in Year or Two

According to Neil Hunt, chief product officer for Netflix, the service is expecting to stream movies and television programs in 4K resolution within the next year or two. While playback of 4K, which delivers about four times the HD resolution of 1080p, requires compatible monitors (and could eat up a consumer’s monthly data cap), Netflix is preparing its proprietary Open Connect content delivery network to address issues involving larger bitrates. Continue reading Netflix Exec Says to Expect Streaming 4K in Year or Two

Veronica Mars Project Sets New Record for Crowdfunding

A crowdsourced fundraising campaign to produce a film version of the popular 2004-2007 TV detective show “Veronica Mars” has set a new record for the fastest growing Kickstarter campaign, reaching the $1 million mark in just over four hours. In fact, the entire funding goal of $2 million was achieved in less than 10 hours (at press time, the project’s Kickstarter page listed a total of $3,306,914 from 50,094 backers). Continue reading Veronica Mars Project Sets New Record for Crowdfunding

YouTube Founder to Launch Social Online Video Service

YouTube co-founder Chad Hurley has plans to launch a collaborative online video startup within the next month, he announced at South by Southwest over the weekend. The new service will allow people to work together to create content. This is a clear sign of the direction of video distribution, suggests Wired. It demonstrates how video networks are becoming increasingly more like social networks. Continue reading YouTube Founder to Launch Social Online Video Service

Advertisers Set Their Sights on Transition to Online Video

With the growing popularity of streaming video and original Web content, the Internet is becoming a place of disruption for the TV industry. Amidst other signs, one is significant: Nielsen ratings standards will begin to include online streaming audiences in their metrics in the coming fall. And another report from Ooyala suggests a very real change is on its way for the TV and ad industries. Continue reading Advertisers Set Their Sights on Transition to Online Video

Subscription VOD Earnings Do Not Offset Falling DVD Sales

Subscription Video On Demand services are helping ease the film industry’s pain regarding slumping DVD sales. But is it happening fast enough? Speaking at the Film Finance Forum West, Eli Baker, a partner at Hemisphere Capital Management, noted that determining whether the industry is making that money back dollar-for-dollar is a difficult thing to pinpoint — though he does say there’s reason to be optimistic. Continue reading Subscription VOD Earnings Do Not Offset Falling DVD Sales

Original Online Content: TV Pilots Finding New Audiences

Online streaming companies are beginning to pursue primetime programming. Amazon is producing original content now; Netflix is following its successful “House of Cards” with four more original programs; Microsoft is working on programming for the Xbox gaming console; while AOL, Sony and Twitter are all likely to follow in these footsteps. Will these companies change the way we watch TV? Continue reading Original Online Content: TV Pilots Finding New Audiences

Netflix CEO on Current and Upcoming Original Programming

According to Netflix CEO Reed Hastings, original programming is important to the streaming service, but not yet critically important. At the Morgan Stanley Technology, Media & Telecom Conference on Monday, he delicately touted the success of “House of Cards,” but downplayed the short-term success the series will have on the service. It seems he wants investors focused on the licensed library as the core of the company. Continue reading Netflix CEO on Current and Upcoming Original Programming

Samsung to Launch TV Discovery for Video, Live Television

Samsung’s new TV Discovery service will enable viewers to search for and watch live TV, on-demand video and online videos from outlets such as YouTube. The company plans to unveil the new platform at Mobile World Congress this week in Barcelona. TV Discovery will work on Samsung’s line of smart TVs and its mobile devices. The service will learn user preferences and give recommendations based on each user’s viewing history and interests. Continue reading Samsung to Launch TV Discovery for Video, Live Television

Numbers Are In: Survey Says Netflix Leads to Cord-Cutting

According to a survey conducted by financial services firm Cowen & Co., about 23 percent of Netflix subscribers say they have canceled their premium TV service after opting to pay for broadband access to stream TV over the Internet — signifying a direct tie to cord-cutting. Among the 1,200 respondents, 46 percent said they have access to Netflix, while 28 percent are paying for the SVOD service. Continue reading Numbers Are In: Survey Says Netflix Leads to Cord-Cutting

Distributing Entire TV Seasons All at Once Has Downsides

According to Netflix, one in ten of its streaming subscribers have watched its exclusive drama “House of Cards.” On average, each of those viewers has taken in six to 13 episodes so far, of the 13 total available in season one – all of which was made available at one time. This delivery approach intended to capitalize on viewers’ desire to binge-watch entire seasons in short periods of time. Some see this distribution model as a risky proposition. Continue reading Distributing Entire TV Seasons All at Once Has Downsides