Zynga Acquires NaturalMotion and Its Simulation Technology

Social gaming company Zynga has acquired game and software developer NaturalMotion for $527 million — giving the company access to simulation technology that makes characters look and move naturally. Zynga hopes to improve its mobile games like “FarmVille,” which currently feature more cartoon-like 2D characters. The same technology behind NaturalMotion was used in the “Lord of the Rings” movies, and Rockstar uses it for the “Grand Theft Auto” games. Continue reading Zynga Acquires NaturalMotion and Its Simulation Technology