Netflix Continues Push to Become the First Global TV Network

Journalists were recently invited to the Silicon Valley offices of Netflix for a behind-the-scenes look at the company’s distribution efforts for its latest Marvel series, “Iron Fist.” Through a series of talks that emphasized how the streaming service is essentially becoming a global Internet-based television network for more than 93 million subscribers, the “Netflix Lab Days” event addressed the tech and business considerations involved with programming for an international audience, creating “taste communities” for recommendations and personalization, initiating deals with TV operators and ISPs around the world, language translations for original content, and translating the Netflix apps and catalog into multiple languages. Continue reading Netflix Continues Push to Become the First Global TV Network

Netflix Adjusts China Plans, Pursues Licensing Deals for Now

Facing stiff regulatory hurdles, Netflix has decided to shift gears regarding its plans for expansion into China. Rather than launching its own streaming subscription service as originally planned, the company will instead focus on licensing content to Chinese online service providers for now. “We still have a long-term desire to serve the Chinese people directly, and hope to launch our service in China eventually,” the company said while announcing its impressive Q3 earnings and subscriber jump. Netflix added more than 130 countries to its global presence this year, but a move into China would involve a “challenging” regulatory environment. Continue reading Netflix Adjusts China Plans, Pursues Licensing Deals for Now

Netflix Scores Emmy Noms, Reaping Value Per Dollar Spent

Netflix has scored big with 54 Emmy nominations, compared to last year’s 34 nominations. The number of nominations puts Netflix in third place, behind HBO (94 nominations) and FX Networks (56 nominations). Its long-standing series “House of Cards” continued to garner nominations, as did new series “Bloodlines” and “Narcos.” Netflix is also besting its competitors in terms of how it creates value for the money it spends on productions, with efficiencies an estimated three-times better than Amazon and Hulu. Continue reading Netflix Scores Emmy Noms, Reaping Value Per Dollar Spent

Amazon, Streaming Services Dominate 73rd Golden Globes

Sunday’s Golden Globe Awards ceremony delivered a number of surprises that have since sparked commentary from traditional and social media outlets. Aside from the surprise wins and snubs, memorable or disappointing speeches, and debate over the most appropriate category for “The Martian,” it’s worth noting that streaming services — especially Amazon — scored major wins this year. In another sign of how our entertainment media delivery and consumption is shifting, Netflix beat out broadcast and cable powerhouses in nominations, while Amazon scored a number of major wins. Continue reading Amazon, Streaming Services Dominate 73rd Golden Globes

Netflix Amps Up Original Content, Pushes for Global Presence

At the UBS Global Media and Communications Conference, Netflix chief content officer Ted Sarandos said the company is facing pushback from television networks and Hollywood studios balking at selling global rights. Netflix has set the goal of offering service in every country in the world by the end of 2016, in part to offset a slow-down in domestic subscription growth. To do so, the company is committing to 31 original scripted shows slated for 2016, more than double the 15 that aired in 2015. Continue reading Netflix Amps Up Original Content, Pushes for Global Presence

Netflix Chief Exec Tells Conference: “There’s Not Enough TV”

At The New York Times’ DealBook conference, Netflix chief executive Reed Hastings pointed to a broad, sustained growth of consumer spending on entertainment as proof that there is not enough television content currently available. Great content, he said, will find viewers. The bar for quality is rising, he noted further, and said Netflix is maintaining its high standards by working with other production companies. As an example, he pointed to “Narcos,” which was produced with French company Gaumont. Continue reading Netflix Chief Exec Tells Conference: “There’s Not Enough TV”

Execs Discuss the Future of SVOD in Netflix Q3 Earnings Call

North American pay TV providers recently experienced their worst quarter ever, losing nearly a half million subscribers. But where are these subs going for video services? Recent figures point to Internet TV. Juniper Research, for example, projects that subscriber numbers to over-the-top TV services such as Netflix and Amazon Prime will increase from 92.1 million in 2014, to 332.2 million globally by 2019. Netflix alone will generate $31.6 billion by 2019, up from just under $8 billion in 2014. The recent Netflix Earnings Call provides a revealing portrait that points out challenges and opportunities that reflect the state of the industry. Continue reading Execs Discuss the Future of SVOD in Netflix Q3 Earnings Call