After announcing that it planned to end third-party cookies for its Chrome Internet browser in early 2022, Google advanced the date to late 2023 in response to pushback from advertisers, privacy advocates and regulators. The company said the delay of almost two years will allow more time for these groups to adapt to new technologies it’s developing that will continue to allow targeted advertising. The issue highlights the tension between the $455 billion online advertising world and Big Tech’s attempts to add more privacy. Continue reading Google Slows Down Plan to Replace Cookies Until Late 2023

A new report from rights organization Electronic Frontier Foundation (EFF) found that half of today’s Web’s traffic is now protected by encryption. The increased adoption of HTTPS is largely a result of efforts from big tech companies, like Google and Facebook, and an increased awareness of government surveillance. Google started factoring whether a website was on HTTPS or HTTP into its algorithm. WordPress, one of the biggest Web hosting providers, switched to HTTPS last year. Continue reading Half of Web Traffic Now Encrypted as Websites Adopt HTTPS