Winners in the current streaming wars will be companies that diversify beyond a single programming vertical, checking boxes that include movies, series, news, sports and video games, according to a new survey, “What Will They Pay For? The Mind of The Modern Subscriber,” from Consumer Insights, the research division of Publisher’s Clearing House. According to the report, the answer is movies and scripted TV (39 percent), trailed by sports (12 percent), followed closely by music and podcasts (11 percent). At 10 percent, “other” is a category to keep an eye on, the study’s authors advise. Continue reading Consumer Study Finds Bundling Is Key to Streaming Success

Streaming analytics firm Conviva reports that the global streaming market grew 14 percent in Q2 2022 as compared to the same period last year. Asia and Latin America drove the growth, vaulting 90 percent and 70 percent, respectively. The quarterly Conviva State of Streaming Report noted that North America, the most mature streaming market in the world, grew a modest 5 percent year over year. “As the global streaming industry matures, streaming success is getting more complicated,” Conviva reports, citing as factors device fragmentation and heightened quality expectations in an increasingly ad-supported streaming world. Continue reading Conviva: Streaming Growth Surges in Asia and Latin America

Netflix, which said it lost almost one million subscribers in Q2, has been aggressively cutting costs, implementing a variety of measures that range from scaling back its real estate footprint to trimming cloud computing. While the streaming giant says the cuts have not significantly impacted content spending, it has laid off more than 400 employees in 2022 and has begun hiring more junior staff, according to reports. Macroeconomic trends have made belt-tightening common across the industry, but at Netflix it stands in stark contrast to years of explosive growth and free spending. Continue reading Netflix Cutting Costs in Areas Such as Cloud, Staffing, Perks

Paramount+ is now available with Showtime in a single app. Paramount+ subscribers can upgrade their package to include the premium cable channel’s content at discounted pricing through October 2. Paramount Global had been selling a Paramount+ and Showtime bundle for the past year, but the content had to be accessed through separate apps. The promotional pricing sees Paramount+ with Showtime available to U.S. subscribers at $7.99 per month with ads, the Essential Plan, representing a discount of 33 percent, and $12.99 per month ad-free under the Premium Plan, for 13 percent off from the regular bundle pricing. Continue reading Paramount+ Adds Showtime in Single App at Special Pricing

After a 12-year run that saw YouTube emerge as the dominant U.S. social video platform, chief business officer Robert Kyncl announced he is stepping aside. YouTube CEO Susan Wojcicki announced that Google president of global customer solutions Mary Ellen Coe will assume the role of CBO, effective October 3, with Kyncl continuing as part of YouTube’s executive team until early 2023 during the transition. Known as YouTube’s Hollywood connection, Kyncl was ultimately unable to transition YouTube into the long-form streaming platform Google once envisioned, but he oversaw its rise to short-form video powerhouse. Continue reading YouTube CBO Robert Kyncl Exiting, Mary Ellen Coe Steps Up

Peacock is having a sale for new customers in September. As part of “a special Fall celebratory offer,” the rate for a Premium plan will be reduced from $4.99 a month to “just $1.99 a month,” or $19.99 for the year. Premium subscribers see up to 5 minutes of ads per hour and can stream news and first-run entertainment content next-day. Peacock also offers an ad-free Premium Plus plan for $9.99 per month and a free Basic plan that has ads but no next-day streaming. September will also be the month Peacock adds current NBC and Bravo shows for next-day streaming. Continue reading Peacock Offers Shows for Next-Day Streaming at New Price

MoviePass is opening a waitlist this week for customers that want to get onboard in time for the company’s Labor Day comeback. Subscription tiers are initially being offered at rates generally staggered from $10, $20 or $30 per month. The startup that had a spectacular rise and fall before being purchased out of bankruptcy by co-founder Stacy Spikes last November is now headed for its third act as Spikes relaunches the once-popular moviegoing service. Mark Wahlberg through Unrealistic Ideas, his non-fiction production unit, is developing a documentary on the MoviePass ascent and flameout. Continue reading MoviePass Labor Day Reboot Has Waitlist and Tiered Pricing

Roku, the streaming media platform with more than 63 million U.S. accounts, has taken the plunge into exclusive programming this past year. In addition to purchasing the Quibi library and spending a reported $97.8 million to buy the home improvement franchise This Old House Ventures, Roku Originals has funded the Funny or Die production “Weird: The Al Yankovic Story,” budgeted at $12 million. Roku Originals has also produced a movie adaptation of NBC’s canceled “Zoey’s Extraordinary Playlist” and greenlit fresh seasons of Quibi’s Kevin Hart-starrer “Die Hart” as well as the remodeling series “Murder House Flip.” Continue reading Roku Aims to Expand Its Audience for Original Programming

U.S. audiences have been showing up at theaters to see summer blockbusters, a happy plot twist for an industry that saw the bottom fall out during the height of the COVID-19 pandemic. Films such as Paramount’s “Top Gun: Maverick” and Universal’s “Jurassic World Dominion” and “Minions: The Rise of Gru” have proven that despite the surge in streaming, audiences will trek out of the home for content that rises to the level of an event. “There’s no question that we’re coming back — in relevance, and in actual behavior,” said Warner Bros. domestic distribution president Jeff Goldstein. Continue reading Summer Blockbusters Bringing Moviegoers Back to Theaters

YouTube is launching an online streaming video store and is in talks with entertainment companies to engage their participation. Internally referred to as a “channel store,” it could reportedly be open for business as early as this fall. Currently, subscribers who pay $64.99-a-month for the YouTube TV package of cable channels can add services such as HBO Max. The new marketplace would let consumers add streaming services a la carte via the main YouTube app. YouTube, a division of Alphabet-owned Google, will be competing with platforms including Amazon, Apple and Roku, which all have hubs that sell streaming video services. Continue reading YouTube Explores Plans for a Multi-Service Streaming Portal

Warner Bros. Discovery reported Thursday that the number of direct-to-consumer subscribers to HBO, HBO Max and Discovery+ was up 1.7 million since the close of Q1, for a total of 92.1 million subs. As part of its effort to reach a broader streaming audience, the company plans to launch a combined subscription version of HBO Max and Discovery+ in summer of 2023. CEO David Zaslav revealed that the company is also exploring a free ad-supported TV service. “We see potential,” Zaslav said of launching a discrete FAST service, one that may offer different content from what is currently available on the premium VOD platforms. Continue reading Warner Bros. Discovery Explores Adding a New FAST Service

Dish Network posted a Q2 subscriber loss in both the satellite TV sector and among customers of its virtual multichannel video programming distributor Sling TV. Sling shed 257,000 traditional satellite video subs while Dish lost 202,000 net satellite subscribers. Regarding Sling TV, the vMVPD lost subscribers for the third consecutive quarter, down 55,000 in Q2, a marked improvement over Sling’s Q1 net loss of 234,000 subs. Dish ended Q2 with 7.79 million satellite TV subscribers, while Sling closed the April through June period with about 2.19 million customers. Meanwhile, Dish announced its Boost Infinite postpaid wireless service will launch later this year. Continue reading Dish Loses Subscribers in Q2, Preps Launch of Boost Infinite

As Netflix pivots to add a lower-priced ad-supported tier, it is taking on its biggest challenge since shifting to streaming from its DVD-by-mail model, observers say, noting that the move to integrate advertising puts Netflix, once a disruptor, in the position of playing catch-up with rivals that have already adapted their business models to include less expensive, ad-supported options for consumers. Netflix hasn’t disclosed pricing for its ad-supported tier, but it will presumably be below the $9.99 fee for its least expensive ad-free tier. Reports are beginning to surface, however, as to ad rates, and they’re not cheap. Continue reading Netflix Is ‘Shifting Gears, and Fast’ to Roll Out Its New Ad Tier

Streaming is expected to overtake linear TV viewing by the end of the year, according to a study by research firm Omdia. The Gauge, Nielsen’s latest media analysis report, found that streaming claimed 34 percent of total TV time in June for a fourth consecutive monthly record. That’s what cable claimed in June 2021, only to decline to 35 percent in June 2022. Nielsen SVP of product strategy and thought leadership Brian Fuhrer says what is unusual is “the extraordinary breakout that a number of the streamers had,” with Netflix jumping the most, a full share point. Continue reading Streaming Viewership to Surpass Cable TV Before Year’s End

Netflix is “relieved” over a loss of nearly one million subscribers, according to The New York Times, which proclaims “disaster has been averted” in time for Q2 reporting. Despite the largest subscriber losses in the company’s 25-year history, defections fell short of the two million Netflix had projected in its Q1 guidance. Netflix, now standing at about 220.7 million subscribers globally, told investors it hopes during Q3 to reengage as many as one million of the lost, a bullish outlook considering austerity measures that included layoffs during the first half of the year. Continue reading Netflix ‘Better Than Expected’ Q2 Results Include $6B Profit