Google Tweaks AdWords to Boost Value of Mobile Ecosystem

At the Google Performance Summit, the company announced changes to the look and feel of AdWords in an increasingly mobile world. Over half of the trillions of searches it gets annually are from mobile devices, with location-related mobile searches growing 50 percent faster than all others. Among the changes to mobile ads, character limits for text-based mobile ads will increase from two 35-character lines to one 80-character line, and headlines will expand from one to two lines with 30-character limits. Continue reading Google Tweaks AdWords to Boost Value of Mobile Ecosystem

Google Develops its Own Chip to Speed Up Machine Learning

Google has just built its own chip as part of its efforts to speed up artificial intelligence developments. The company revealed that this is just the first of many chips it plans to develop and build. At the same time, an increasing number of businesses are migrating to the cloud, lessening the need for servers that rely on chips to function. That’s led some to believe that Google and other Internet titans that follow its lead will impact the future of the chip industry, particularly such stalwarts as Intel and Nvidia. Continue reading Google Develops its Own Chip to Speed Up Machine Learning

Nvidia’s Tesla P100 Chip Enables Speedy Machine Learning

Nvidia has entered the field of artificial intelligence with the debut of its Tesla P100 chip, which contains 15 billion transistors — about twice as many as its previous high-end graphics processor and, says Nvidia chief executive Jen-Hsun Huang, the largest chip ever made. Nvidia is creating the DGX-1 computer with eight Tesla P100 chips and AI software; computers from third parties integrating the chip are expected to be on the market by next year. Huang hints its first use is likely to be for cloud computing services. Continue reading Nvidia’s Tesla P100 Chip Enables Speedy Machine Learning

HPE Plans to Enhance Servers with ‘Persistent Memory’ Tech

Hewlett-Packard Enterprise hopes to be the leader in “persistent memory,” which greatly improves server speed, a boon to those dealing with increasing amounts of data. Other companies planning to use persistent memory include Oracle and Super Micro Computer, with component manufacturers Micron Technology, SanDisk, Netlist and the Viking Technology unit of Sanmina. Persistent memory combines flash memory and DRAM (dynamic random-access memory), to create DIMMs (direct in-line memory module). Continue reading HPE Plans to Enhance Servers with ‘Persistent Memory’ Tech

PC Sales at Lowest Level Since 2007, Could Rebound in 2016

Recent industry reports suggest that 2015 was a challenging year for PCs. Industry analysis companies Gartner and IDC both issued reports showing a drop in the PC market of 8 and 10.4 percent, respectively. That 2.4 percent difference is based on how the two companies defined PCs. Gartner included detachable devices such as Microsoft’s Surface — which are becoming more popular — in its numbers, but IDC did not, now saying that including hybrid devices would have meant a 7.5 percent decline. Continue reading PC Sales at Lowest Level Since 2007, Could Rebound in 2016

Intel Aims to Reinvigorate PC Sales with New Skylake Chips

Intel hopes to reverse the trend of declining PC sales with the release of its new line of computer chips. Based on a design called Skylake, the chips are the sixth generation of the company’s Core processor line and feature more performance and less power consumption, as well as fewer wires and a host of new technologies including facial recognition. Intel hopes that the new chips, together with Microsoft’s just-released Windows 10 operating system, will encourage consumers to replace 500 million PCs older than four years. Continue reading Intel Aims to Reinvigorate PC Sales with New Skylake Chips

Intel Looks to RealSense, Wearables, Creates Reality TV Show

As growth slows in the chip market, Intel is turning to a variety of other related industries to keep the revenue flowing. The company has turned to the burgeoning field of wearables, creating tiny chips and circuit board modules that can fit into the form factors and designs favored by wearable creators. It is also pushing RealSense, technologies that bring hearing and vision functionality to devices. To keep in the public eye, the company is also launching a reality TV show with Mark Burnett and Turner Broadcasting. Continue reading Intel Looks to RealSense, Wearables, Creates Reality TV Show

Qualcomm Acquires Wilocity in Pursuit of WiGig Technology

Qualcomm has acquired Wilocity, a Sunnyvale, California-based startup that works with a high-speed wireless technology called WiGig, which operates at a much higher frequency than Wi-Fi. WiGig has been considered as a potential replacement to wires for sending videos between components in the same room. It could transfer multiple 4K video streams, while Wi-Fi can only handle one. The bet is that WiGig will also become a standard feature on smartphones and other mobile devices. Continue reading Qualcomm Acquires Wilocity in Pursuit of WiGig Technology