Ahead of the May 14th Google Marketing Live event, during which the company will describe its latest digital marketing products, YouTube announced a new editing tool designed to streamline ad production. Bumper Machine, which YouTube is currently alpha testing, intends to help advertisers optimize content for mobile audiences by identifying compelling moments in video content to create packages of six-second videos that highlight key brand and product information. According to IAB, mobile video ads are steering a significant part of the digital media market, worth $107.5 billion last year in the U.S. alone. Continue reading YouTube Launches New Ad Tool Dubbed Bumper Machine

According to a new report from research firm IDC, consumer interest has waned recently for smartphone-dependent VR devices, while tethered and standalone models are growing more popular. IDC surveyed 1,643 VR users across France, Germany, Japan, the United Kingdom and the United States and learned that the number of “high-performance” VR headsets increased 60 percent from 2017 to 3.9 million devices in 2018. The study identified different categories of users, based on their amount of time spent with VR devices, including a “hardcore” group (12 percent) that spent 16 or more hours monthly with VR. Continue reading Study: High-End VR Activity Increased Significantly in 2018

Hackers have reportedly been injecting Israeli spyware onto smartphones via the popular Facebook-owned messaging service WhatsApp. The surveillance software, named Pegasus, was developed by Israeli firm NSO Group and can access an iPhone with a single missed voice call on WhatsApp. NSO claims that it carefully vets its customers; the company’s software is intended for government agencies to combat crime and terrorism. While it is currently unknown how many users may have been affected at this point (the problem was first discovered in early May), WhatsApp says it has created a patch to address the vulnerability. Continue reading WhatsApp Calls Used to Inject Spyware on Mobile Phones

On the final day of its annual I/O developer conference in Mountain View last week, Google announced plans to bring Electronic IDs like driver’s licenses and club memberships to Android, and that all new Android Q devices would be required to encrypt user data. These developments could move users one step closer to using digital wallets as valid identification for in-person transactions. As part of the announcement, Google indicated that it’s looking into adding Electronic ID support so developers can build mobile apps for secure ID use.

Continue reading Google Announces Plans to Bring Electronic IDs to Android

According to “2019 Essential Facts About the Computer and Video Game Industry,” a new annual report from gaming industry trade group Entertainment Software Association, about 65 percent of adults now play video games in the United States. That adds up to more than 164 million people, and each year, the total grows. The report also indicates that three-fourths of U.S. adults have at least one gaming player at home, while 93 percent of those households own a smartphone on which half of them play video games.

Continue reading Growing Number of U.S. Adults Now Playing Video Games

Sources informed Reuters that the Competition Commission of India (CCI) has ordered an antitrust investigation into Google for allegedly using the popularity of its Android operating system to block competitors. CCI began evaluating the complaint in 2018, and by April of this year reportedly determined that there was enough merit to launch a full investigation. A similar case played out in Europe last year, which resulted in a $5 billion fine against Google. In that case, the EU determined that Google had violated antitrust rules by forcing Android phone manufacturers to pre-install the Google search app and Chrome Web browser, providing the Google Play Store with an unfair advantage. Continue reading India Reportedly Launches Antitrust Investigation of Google

During Google’s I/O 2019 developers conference this week, the company demonstrated an impressive new feature for mobile operating system Android Q. Called Live Caption, the feature enables real-time transcription for any video or audio that users play on their smartphones. No matter if they’re listening or watching via YouTube, Skype, Instagram, Pocket Casts, or other applications, Live Caption overlays the text on top of whatever is being used. Additionally, Live Caption will work on top of original video or audio recordings on users’ phones.

Continue reading Android Q Live Caption Feature Enables Real-Time Subtitles

When Apple’s 5-day Worldwide Developers Conference (WWDC) kicks off June 3 in San Jose, the company is reportedly planning to introduce an array of new apps, software features and development tools. According to those familiar with the plans, Apple is expected to introduce operating system updates for its Apple TV, Apple Watch, iPad, iPhone and Mac computers. The new iOS 13, codenamed “Yukon,” will offer new and updated features — while iOS14, codenamed “Azul,” will launch next year to support 5G wireless and new AR functions. Continue reading WWDC: Apple to Unveil Apps, Software, Development Tools

At IAB’s Digital Content NewFronts in New York City last week, YouTube CEO Susan Wojcicki revealed that 2 billion monthly global users now watch more than 250 million hours of YouTube content on TV screens daily. The video hub is actively working on brand safety issues, plans to integrate Nielsen Catalina analysis to measure increases in offline sales, and — in a significant strategy shift — announced it would remove the paywall for some of its ad-supported original programming. Starting this year, all of the platform’s new original series and specials will be available for free. Continue reading YouTube to Roll Out Free Originals, Measurement Analysis

If you — like millions of others — log into Spotify via a free mobile account (and if you’re in the U.S. and have enabled voice controls), you might start noticing something new: voice-enabled ads. As part of increased investment in voice technology, the streaming service started a test period of these new ads, which encourage listeners to say verbal commands to take action based on the ad’s content. For now, Spotify is focused on promoted in-app content like branded playlists and podcasts, instead of directing listeners outside the app.

Continue reading Spotify Tests Voice-Enabled Ads on Mobile Devices in U.S.

Under the dark cloud of various privacy-related scandals, Facebook chief executive Mark Zuckerberg announced the first of a series in design changes meant to shift the social media platform away from town square-style communication and toward more direct, private communication between users and groups. On Tuesday at Facebook’s annual developer conference, the company showcased a redesign of its mobile app and desktop site, both of which add new features to promote group-based communication rather than a focus on the News Feed.

Continue reading Facebook Unveils First Design Changes to Enhance Privacy

“Can you really trust that Apple wants people to spend less time on their phones?” asked Fred Stutzman, founder and chief executive of Freedom, an app designed to limit screen time. Freedom had 770,000 downloads before Apple removed it from the App Store in August, and other app makers have similar stories. According to analysis from The New York Times and app-data firm Sensor Tower, Apple removed or restricted at least 11 of the 17 most downloaded screen time and parental-control apps as well as clamping down on similar but lesser known apps.

Continue reading Apple Facing Criticism for Restricting Parental Control Apps

Verizon is teaming with ThirdEye Gen to offer its first official mixed reality smart glasses for 5G. ThirdEye has been awarded two patents for OLED displays and low-latency data streaming. The partnership is ThirdEye’s first with a wireless provider, said company founder Nick Cherukuri, who noted that the “advanced 5G use cases … will bring about a new era of hands-free human interaction.” One example would be an auto mechanic who could scan a “complex motor” and send the image to a remote expert for real-time help. Continue reading Verizon, ThirdEye Gen Partner on 5G Mixed Reality Glasses

At the TIME 100 Summit in New York, Apple chief executive Tim Cook said that technology needs to be regulated to protect privacy, noting that, “we have to admit that what we’re doing isn’t working.” He suggested to U.S. regulators that Europe’s General Data Protection Regulation (GDPR), which was passed in 2018, is “a step in the right direction,” and added that Europe should continue to evolve the GDPR. Having taken the helm of Apple from founder Steve Jobs in 2011, Cook has become a prominent Silicon Valley leader. Continue reading Apple’s Tim Cook Makes Case For U.S. Regulation of Tech

Huawei Technologies has inked 40 commercial contracts for 5G technology, leading its Q1 revenue to leap 39 percent to 179.7 billion yuan ($26.8 billion). The Chinese company also stated that it has shipped about 70,000 5G base stations, making it a leading supplier of 5G gear. Huawei’s net-profit margin rose a bit to 8 percent. The company also introduced what it calls the world’s first 5G-communication hardware for the auto industry. Its MH5000 module is built on its newly launched Balong 5000 5G chip. Continue reading Huawei Inks 40 Contracts to Build and Operate 5G Networks