Netflix Switching From VP9 Codec to the More Efficient AV1

With the claim that the new AV1 video codec much more efficiently compresses video, Netflix plans to introduce it to its Android app. Until now, Netflix has used the VP9 codec but says AV1 is 20 percent more efficient. The AV1 codec is already enabled for “selected titles” — although it didn’t name specifics — when the user activates the Save Data option. The company also stated it plans to introduce AV1 on all its platforms and is working with chip and device manufacturers to increase compatibility. Continue reading Netflix Switching From VP9 Codec to the More Efficient AV1

Deloitte Predicts 5G Will Spark Boom of Smart Home Devices

A new Deloitte study, “Connectivity and Mobile Trends Survey,” found that current U.S. households own “an average of 11 connected devices, including seven with screens to view content.” Deloitte vice-chair/U.S. telecom and media and entertainment leader Kevin Westcott declared that, after AT&T, T-Mobile and Verizon roll out 5G, we’ll see “a significant increase in connected devices.” The study further found that 67 percent of consumers plan to upgrade to 5G-compatible smartphones when they become available. Continue reading Deloitte Predicts 5G Will Spark Boom of Smart Home Devices

Instagram Looks to Expand its Global Audience With Stories

As part of its larger strategy to attract international users who may face inconsistent or costly mobile Internet service, Facebook-owned Instagram has been ramping up the web version of its photo- and video-sharing application. The latest upgrade brings Stories, “one of Instagram’s most popular features, copied from Snapchat, which lets people post videos and photos that disappear after 24 hours,” reports Bloomberg. “The number of people accessing Instagram through the web, instead of an app, is growing, the company said. More than 80 percent of its users are outside the U.S.” Continue reading Instagram Looks to Expand its Global Audience With Stories

Cisco Study: Live Video via Mobile to Experience Major Growth

According to Cisco’s latest Mobile Visual Networking Index forecast, live video streaming via mobile devices is expected to grow by 39 times over the next five years (good news for Facebook, Twitter and others currently investing in live video). The study indicates that global live video streaming on mobile represented 52 petabytes of data last year, a figure projected to reach 2.02 exabytes by 2021. Interestingly, that will still only represent about 5 percent of all mobile traffic. “Cisco also predicted that mobile data traffic will grow to represent 20 percent of all Internet traffic in 2021, up from just 8 percent in 2016,” reports Variety. “By 2021, there will be 12 billion mobile devices in use, compared to 8 billion last year.” Continue reading Cisco Study: Live Video via Mobile to Experience Major Growth

Advertisers Pay for Users’ Mobile Data in Verizon’s Beta Test

Verizon Wireless does not offer an unlimited data plan, but it’s got another idea on how users can watch mobile content to their heart’s content without racking up data charges: get media firms and advertisers to pay to deliver video and other content. The telco has launched a 1,000-user beta test of its sponsored-data program, FreeBee Data, that lets content providers opt to pay per-click or per-gigabyte fees. Just how many media companies will agree to pay data fees isn’t clear, and Verizon did not announce pricing. Continue reading Advertisers Pay for Users’ Mobile Data in Verizon’s Beta Test

FCC Rules in Favor of Regulating Broadband Internet as Utility

The FCC voted 3 to 2 yesterday to approve regulation of broadband Internet service as a public utility. The new rules, recently proposed by FCC Chairman Tom Wheeler, are designed to ensure net neutrality by discouraging content blocking and the introduction of “fast lanes” for Internet and media companies and “slow lanes” for others. Wheeler said the FCC was using “all the tools in our toolbox to protect innovators and consumers.” He added that Internet access is “too important to let broadband providers be the ones making the rules.” Continue reading FCC Rules in Favor of Regulating Broadband Internet as Utility

FCC Chairman Announces His Plan to Ensure an Open Internet

Tom Wheeler, chairman of the Federal Communications Commission, has been working to create new rules to help guarantee net neutrality. Over the last year, a debate has unfolded involving the cable television and telecommunications industries, amongst others, while critics and Internet service providers have pointed to concerns regarding a potential shift toward stronger regulation. Wheeler’s plan, which was revealed yesterday and calls for Internet service to be regulated as a public utility, went even further than some analysts expected. Continue reading FCC Chairman Announces His Plan to Ensure an Open Internet

New SiRFusion Tracking Tech Can Follow People Everywhere

Cambridge, UK-based CSR has developed a new technology that can monitor your every move by tracking information from your mobile device. The technology, known as SiRFusion, was designed to provide users with instantaneous directions for areas that often go undetected by other GPS apps, but also has compelling advertising potential. The technology makes use of GPS, Wi-Fi, Bluetooth and cloud computing to yield accurate results. CSR recently unveiled an SDK for Android developers. Continue reading New SiRFusion Tracking Tech Can Follow People Everywhere

Mobile Devices to Reach Most of World’s Population by 2020

In less than six years, a significant percentage of the world’s population is projected to own a mobile phone. That is 90 percent of all people over the age of six by year 2020, according to the latest Ericsson Mobility Report. And even within those parameters, smartphones only account for about 37 percent of total mobile subscriptions. There is still opportunity for growth, especially as the rising trajectory for mobile video consumption continues to push the demand for “smarter phones.” Continue reading Mobile Devices to Reach Most of World’s Population by 2020

Smartphone Users Consume More Mobile Data than Tablet Users

For the first time, smartphone users consistently consume more mobile data than those using tablets, according to mobile analysis provider Arieso. Of those users, iPhone 5 owners are the “hungriest,” calling for up to 50 percent more data than the iPhone 4S user and four times as much as the iPhone 3G user. In an interesting statistic, Arieso reveals that 40 percent of all data is consumed by just 1 percent of mobile users. Continue reading Smartphone Users Consume More Mobile Data than Tablet Users