Donald Mustard, co-founder and creative director of Chair, developed “Infinity Blade 3,” tried it on the iPhone 5s, and was impressed by how it played. While gaming on Apple’s new iPhone, Mustard discovered much more than he expected. The game had more color, improved resolution and better graphics. A new game-friendly smartphone may generate interest from children and teens who are gaming more on mobile devices, and at younger ages. Continue reading Will the iPhone 5s Lead To a Sea Change for Mobile Gaming?

Executives at American Express are targeting millennials with a new sponsorship program that includes prepaid debit cards featuring images from the popular online video game “League of Legends” by Riot Games. Tomorrow, the company will announce a program through which users will receive 1,000 points when they sign up for the card and another 1,000 points when they load $20 onto the card. Additional points can be earned with purchases and when the card is linked to a direct deposit account. Continue reading AmEx Debit Cards to Feature Images from Online Video Game

Facebook video ads are likely to debut this fall, instead of this summer. The debut has fueled much speculation regarding the amount of revenue that this will generate for the company. The video ads are expected to offer a new way to target advertising to non-broadcast TV watchers. It will be determined what form the much debated videos will take, and if the $2 million price tag will attract businesses and audiences on the Web and mobile devices. Continue reading Facebook Expected to Unveil Video Ads for Web and Mobile

Millennials are an age group that keep cable executives up at night. Many do not own actual TVs, do not pay for cable, and rarely pay for Internet content. Generally, this generation grew up on free media content. But Netflix offers its original programming in ways that satisfy this generation’s need to have immediate access to content, regardless of when and how. This contrasts with traditional broadcasters airing shows first on TV, then later online. Continue reading Are Millennials More Drawn to Netflix than Other Services?

The newly revamped social service Myspace continues to attract an audience following its debut — with 31 million visitors and 995,000 app downloads reported in its first 14 days. It has also redesigned its mobile app and is launching a major marketing campaign to target millennials, with their music tastes and interests in mind. However, the service may still need to address issues related to offering unlicensed content from independent labels. Continue reading Redesigned Myspace Continues to Build Millennial Audience

Discovery is launching its first online video network today in an attempt to attract largely young, male viewers who are becoming more challenging to reach through traditional TV. Called TestTube, the new online network will initially offer 15 original short-form shows that focus on science and adventure, available for free via YouTube, Xbox and TestTube’s website. The network was developed with online video producer Revision3, which Discovery acquired last year. Continue reading Discovery Launches Online Science and Adventure Network