In the conference track of CES this year is a lineup of talks and panels on gaming and esports. During the “Generational Shifts: The Evolution of Gaming” panel, moderated by Consumer Technology Association (CTA) Senior Manager of Market Research Steven Hummel, industry executives and thought leaders shared their views on market trends emerging post-pandemic and how those trends are driving gaming across other media. While it is not surprising to hear that the average age of gamers tends to skew younger these days, perhaps the bigger takeaway is that gaming has become the new social media for many. Continue reading CES: Gaming Is the New Social Media for Young Generations

Consumers continue to let their affinity for FAST and AVOD television services be known. In the latest example, Samsung TV Plus has already attracted 88 million monthly active users worldwide. With growth springing largely from viewers in the 18-49 demographic, the service has become the most-used U.S. app on Samsung TVs. The metrics put it on par with other top competitors in the free ad-supported TV space: Roku, Tubi and Pluto TV. As it becomes a global content force, Samsung TV Plus continues to expand its global presence with recent launches in Singapore and the Philippines, with Thailand soon to come. Continue reading FAST: Samsung TV Plus Touts 88 Million Monthly Active Users

Mobile entertainment platform Storiaverse is connecting writers and animators around the world to create content for what it claims is a unique “read-watch” format. Available on iOS and Android, Storiaverse combines animated video, audio and text into a narrative that “enhances the reading experience for digital native adults.” Created by Agnes Kozera and David Kierzkowski, co-founders of the Podcorn podcast sponsorship marketplace, Storiaverse caters to graphic novel fans interested in discovering original, short-form animated stories that range from 5-10 minutes in length. At launch there will be 25 original titles. Continue reading Short-Form Video App Storiaverse Touts ‘Read-Write’ Format

A 2024 Digital Media Trends study by Deloitte says media and entertainment companies “should be thinking more about the world ahead than the one they’re being forced to leave behind,” a suggestion underscored by the fact that 60 percent of Gen Zs surveyed prefer watching user-generated content on social platforms to programming offered by streaming services “because they don’t have to spend time searching for what to watch.” Both Gen Zs and Millennials also believe they get better recommendations from social media than the commercial platforms (54 percent). Continue reading Gen Z, Millennials Prefer Social Videos to Streaming Services

While YouTube and Facebook are the most-used platforms among U.S. adults, TikTok is the fastest growing, according to a new Pew Research survey on social media usage. Google’s YouTube led in popularity by a wide margin, with 83 percent of the 5,733 U.S. adults polled reporting they had used it at some point. Meta Platforms’ Facebook took second place, with 68 percent of respondents having at least tried it. Those two platforms also stood out for having the majority through each age demographic subset. Instagram, also owned by Meta, took third place, with 47 percent of respondents attesting they had used it. Continue reading YouTube, Facebook Most Popular Social Apps Among Adults

Amazon continues its push into social shopping, partnering with Snapchat to allow sale of some products to U.S. users directly through the app. Amazon’s Snapchat ads will display real-time pricing, Prime eligibility and delivery estimates, as well as product details. Snapchat users will be able to link their Amazon accounts via a one-time set-up, with purchases defaulting to their preferred Amazon payment method and shipping address (unless otherwise specified). Both Amazon products and those through the e-commerce giant’s independent sellers will be included in the program. Continue reading Snapchat Latest Social Site to Link Amazon for In-App Sales

U.S. consumers are consolidating their devices, eliminating outdated ones to make room for new ones that better serve their needs, according to the fourth annual Deloitte Connected Consumer survey. The study found that while 48 percent of consumers purchased a minimum of one new connected device this year, the average number of devices per household fell to 21 in 2023 from 25 in 2021, “when many loaded up on technology during the COVID-19 pandemic.” Although many consumers may be attempting to streamline their digital lives, they remain very interested in virtual experiences and tech innovation. Continue reading Deloitte: Consumer Views of Connected Devices Are Changing

Assessing and quantifying reaction to content and advertising on social media has been limited to the fuzzy capabilities of “sentiment analysis” tools that capture only generic positive and negative attitudes. Now, Viacom believes it’s found the perfect tool to do better. Media conglomerate Velocity’s marketing and creative content division teamed with tech startup Canvs, whose database of 4 million words and phrases — including millennial slang and social media shorthand — falls into 56 emotional categories. Continue reading Viacom Teams with Canvs to Track Emotions on Social Media

Maker Studios announced that Disney’s offer to acquire the YouTube multichannel network (MCN) has been approved by a majority of its shareholders, despite Relativity Media throwing its hat in the ring with a surprise bid of $1.1 billion (mostly stock) on Sunday. Also, the Superior Court for the State of California in L.A. yesterday rejected a request by former Maker executives, including former CEO Danny Zappin, seeking to block the shareholder vote on the proposed Disney acquisition. Continue reading Maker Studios Says Disney Offer Approved by Shareholders

Independent film executive Ruth Vitale — who has held positions at New Line Cinema, Paramount Classics and First Look Studios — was recently named executive director of CreativeFuture, a coalition of movie and television producers, unions and companies that is aiming to steer Hollywood’s digital future. After tech giants convinced Congress that proposed antipiracy laws were too restrictive of online freedom, the film and television industries remain threatened by online piracy. CreativeFuture hopes to change that. Continue reading CreativeFuture: Coalition Looks at Solutions to Online Piracy

Digital omnivore is a term that refers to consumers who own a trio of CE devices — specifically tablets, smartphones and laptops. Deloitte’s eighth “Digital Democracy Survey” found that over 37 percent of U.S. consumers are now digital omnivores, a 42 percent increase over the previous year. The growth is driven by a 33 percent increase in tablet adoption and an 18 percent increase in smartphone ownership. Women currently account for 45 percent of the digital omnivores group. Continue reading Deloitte: Digital Omnivores Crave More Content Across Devices

According to a new report from research firm SNL Kagan, the U.S. pay-TV industry registered a decline in subscriptions during 2013. While the loss of 251,000 subscribers among cable, satellite and telco TV providers was quite small (just 0.02 percent of 110.2 million total pay-TV households), it raises concerns that cord-cutting may have a greater impact in the future. The report notes that younger American consumers are less likely to have pay TV than their parents. Continue reading Pay TV Registers Decline for First Time Over Full-Year Period

At Digital Entertainment World, Jake Katz and Amrit Singh of Revolt TV discussed how they are reaching their millennial peers. Curation is key, said Amrit. For news, his goal is to be first, right, and “identify the relevant narrative.” Although they call themselves a cable network, they have a large bicoastal (LA, NYC) staff working on Twitter, Instagram, Tumblr and other social media in real time during the broadcasts. Millennials prefer phones and tablets; 34 percent of the Revolt TV audience won’t watch a television screen. Continue reading Digital Music and File Sharing Addressed at DEW Conference

The first Digital Entertainment World conference proved to be an excellent opportunity for a quick dive into current key topics of interest to the entertainment industry. DEW was held at the Hyatt Regency Century Plaza in Los Angeles February 18-20. Topics included the states of all major media verticals, issues related to reaching millennials, alternative revenue streams and payment options, current developments related to metadata and content discovery, and the technologies and costs associated with using cloud-based tools and resources. Continue reading Digital Entertainment World Conference Debuts in Los Angeles

Millennials, who typically get their video from Vine, Instagram, Snapchat and other social and online sources, are developing a new vernacular for viewing, said futurist Rob Tercek at the Digital Entertainment World conference in LA last week. He believes that the DreamWorks deal to produce children’s content for Netflix is a play by Netflix to capture and cultivate a generation of viewers, similar to the way Apple seeded schools with Apple computers. Similar trends are playing out with various Internet companies. Continue reading DEW Conference: Futurist Rob Tercek on Internet Companies