Small social video app Triller saw an opportunity to grow in July when news of a potential TikTok ban was brewing. Triller’s first “get” was the Sway Boys, a group of TikTok influencers who had been mulling over the idea of starting their own app but were convinced to join Triller by its majority owner, entertainment executive Ryan Kavanaugh. He offered them a juicy deal: In exchange for joining, he told them, he’d give them equity and roles within Triller. And they could still post on TikTok, just less frequently. Continue reading Triller Rolls Out the Red Carpet to Attract TikTok Influencers

According to Nielsen, on-demand audio streams — including music, podcasts and spoken word recordings — reached a new milestone for the U.S. market when the figure reached 7.5 billion during the week ending March 9. In its latest mid-year report, the measurement firm indicates that 184 billion on-demand audio streams this year mark a significant 62.4 percent increase over the same period last year. In addition, there has been more than 284 billion on-demand audio and video streams combined this year, a 36.4 percent jump over the same period in 2016. Continue reading Nielsen Reports Major Jump in On-Demand Audio Streaming