HPA Tech Retreat: Perceptual Difference Between 4K and 8K

Warner Bros. vice president of technology Michael Zink described the results of a test, conducted with several partners, to resolve questions about the impact of higher resolution displays with larger screen sizes on the user experience. The test did so by assessing the perceptibility of 4K vs. 8K on a consumer 8K TV displays at a typical viewing distance for various types of content. Partners included the ASC, with content from Pixar and Amazon Prime, and LG for its 88-inch 8K OLED TV display. Continue reading HPA Tech Retreat: Perceptual Difference Between 4K and 8K

DCI Examines HDR, Direct View Displays for Digital Cinema

At NAB in Las Vegas, Warner Bros. vice president of technology Michael Zink presented DCI’s perspective on two major technology changes in recent years: the advent of high dynamic range (HDR) and direct view displays. First Zink described how Digital Cinema Initiatives (DCI) was created in March 2002 as a joint venture of Disney, Paramount, Sony Pictures, Universal and Warner Bros. Studios to “establish and document voluntary specifications for an open architecture for digital cinema … to achieve interoperability and compatibility.” Continue reading DCI Examines HDR, Direct View Displays for Digital Cinema