Snapchat Discover Aims to Become Internet Portal for Mobile

Mobile messaging service Snapchat unveiled Snapchat Discover yesterday, a new portal feature that includes articles, music and other media content from 11 new partners such as CNN, Comedy Central, Cosmopolitan, ESPN, National Geographic, Vice and Warner Music. Full-screen video ads from leading brands will run with the content; a portion of the ad revenue will be shared with publishers. In contrast to the user-shared media currently prevalent on Facebook and Twitter, Snapchat will reportedly maintain tighter control over its content. Continue reading Snapchat Discover Aims to Become Internet Portal for Mobile

Facebook Messenger Will Roll Out Voice-to-Text Capabilities

Facebook will continue to improve its Messenger app this year. The standalone app already has more than 500 million monthly users, but the company is hoping to get to a billion users by the end of the year. One attractive new feature will be the voice-to-text transcription. A release date has yet to be announced, but the company is already testing it. Also, Facebook will experiment with ways to generate revenue and give people a way to communicate with businesses on the Messenger app. Continue reading Facebook Messenger Will Roll Out Voice-to-Text Capabilities

Some Brands Wary of Paying Snapchat Top Dollar for Short Ads

Snapchat has reportedly set an asking price of $750,000 per day to advertise on its messaging app, a figure some say is too high for a young app. Companies such as Samsung, McDonalds, Universal Pictures and Macy’s were among the early sponsors who paid for quick videos and photos called “Snaps.” However, the new rate may prove unrealistically high, despite the name recognition of early sponsors. Snapchat says it offers the ability to reach millions of people through its Recent Updates and Our Stories live feed. Continue reading Some Brands Wary of Paying Snapchat Top Dollar for Short Ads

Pew Research Study Says U.S. Adults Using More Social Media

According to a new Pew Research study, American adults are increasing their use of traditional social networks, while teens are spending more time with messaging services such as Snapchat. Facebook use has leveled off, but Pew points to increases in the use of Instagram, Pinterest, LinkedIn and Twitter. Pew found that adult Facebook users log in at least once per day, while almost half of Instagram users visit daily, and 36 percent of Twitter users visit daily (a drop from 46 percent in 2013, which Twitter refutes). Continue reading Pew Research Study Says U.S. Adults Using More Social Media

Survey Shows Teens Continuing to Lose Interest in Facebook

A new report from Frank N. Magid Associates indicates that Facebook’s popularity with teenagers is continuing its decline. According to the study, Facebook usage by 13- to 17-year-old Americans engaged in social media dropped from 95 percent in 2012 to 94 percent in 2013, and 88 percent this year. During the same time frame, Twitter and various messaging apps experienced an increase in popularity with teenagers. In addition, only 9 percent of respondents described Facebook as “safe” or “trustworthy.” Continue reading Survey Shows Teens Continuing to Lose Interest in Facebook

LINE Messaging App Plans to Start Subscription Music Service

The company behind the LINE messaging app is the latest to join the crowded music streaming business. LINE will launch “LINE MUSIC” in collaboration with recording labels Avex Digital and Sony Music Entertainment. The new venture is backed by about $4 million, but it will have to compete with established streaming services such as Spotify, Pandora, and Google. LINE has achieved success with its messaging app, which now has over 500 million registered users. Continue reading LINE Messaging App Plans to Start Subscription Music Service

Instagram Now Bigger Than Twitter, Looks to Brand Advertising

Instagram — the photo- and video-sharing app owned by Facebook — announced yesterday that it presently has 300 million monthly active users, up 50 percent in nine months (more than 70 percent of its users are now outside the United States). The new numbers suggest that the social service is more popular than Twitter today (Twitter recorded 284 million monthly active users for Q3). Instagram is looking to leverage its meteoric popularity to engage users in new ways, and draw advertisers at the same time. Continue reading Instagram Now Bigger Than Twitter, Looks to Brand Advertising

Tumblr Takes Lead as World’s Fastest Growing Social Platform

While Facebook is by far the world’s leading social platform (with 1.35 billion active monthly users), new research from the Global Web Index points to Tumblr as the fastest growing platform. Tumblr’s active user base grew 120 percent over the last six months, while Facebook only experienced a 2 percent bump. And in terms of overall member growth, Pinterest had 57 percent growth, compared to Facebook’s base growth of 6 percent. In mobile apps, Snapchat saw the most growth, up 56 percent this year. Continue reading Tumblr Takes Lead as World’s Fastest Growing Social Platform

WhatsApp Messaging Service Launches Encryption Protection

WhatsApp, currently one of the most popular messaging services in the world, wants to make it nearly impossible for anyone to snoop on its users. The company announced that it is taking privacy a step further by implementing end-to-end encryption for its 600 million users. This is considered to be one of the largest deployments of this type of encryption, which scrambles messages so that even the company doesn’t have access to its users’ unique cryptographic keys. Continue reading WhatsApp Messaging Service Launches Encryption Protection

Snapchat Partners with Square to Offer New Payment Feature

Snapchat users will now have the ability to send and receive money from friends using a new payment feature called Snapcash. The feature is the latest upgrade to a mobile app that originally began with simple photo-sharing capabilities. To make payments possible, Snapchat partnered with Square, a payments company that recently launched a similar feature to work for email and its own mobile app. Snapcash is available for Android users, with an iOS release coming soon.  Continue reading Snapchat Partners with Square to Offer New Payment Feature

Twitter Reassures Investors with Plans for Upcoming Features

Twitter recently announced that it would launch several new features within the coming months designed to improve functionality and increase usage by loyal and casual Twitter users alike. The company plans to improve its private messaging function by the end of this year. The ability to shoot and upload videos, a display to show top tweets that users missed, and other helpful new features are expected to roll out next year. Twitter’s shares rose sharply following the announcements. Continue reading Twitter Reassures Investors with Plans for Upcoming Features

Facebook Messenger Growing Rapidly with 500 Million Users

Just three months after Facebook cut off the messaging capabilities from its mobile app, the company’s standalone messaging app, Facebook Messenger, now has 500 million monthly active users. That’s a 150 percent increase over last year. Much of the success is thanks to David Marcus, the former CEO of PayPal that took over the Messenger operation. In the future, Marcus and Facebook CEO Mark Zuckerberg plan to integrate payments and possibly advertising into the Messenger app. Continue reading Facebook Messenger Growing Rapidly with 500 Million Users

Products Teens Love: Facebook and Twitter Should Take Note

According to the latest rankings from Product Hunt, an app that tracks what digital products are trending, teenagers are migrating from traditional social media outlets and spending more time with apps that help with productivity. Rather than spending most of their time on Twitter and Facebook (and its recently acquired WhatsApp messaging app), teens are turning to apps that involve photo sharing, streaming music, and productivity services related to areas such as to-do lists, online classes and résumé tutorials. Continue reading Products Teens Love: Facebook and Twitter Should Take Note

Google Developing Messaging App to Compete with WhatsApp

Google is playing catch-up in the world of mobile messaging apps in emerging markets overseas. Facebook closed on the $19 billion WhatsApp acquisition earlier this week, and reportedly, Google may have a similar app in the works. The company plans to test its app in India and other emerging markets, which is where tech companies are now looking for growth. A messaging app from Google could help the brand find a foothold in these markets and eventually generate revenue. Continue reading Google Developing Messaging App to Compete with WhatsApp

Twilio Aims to Help Businesses Send Photo, Video Messages

The company behind Uber’s driver calls and Airbnb’s text messages is now offering multimedia messages for businesses that want to reach their customers with photos and videos. Twilio’s API enables businesses to run call centers and send voice and text messages through Amazon Web Services for mere pennies. The new multimedia offering will work via MMS, or multimedia messaging service, through contracts with phone carriers in the U.S. and Canada. Continue reading Twilio Aims to Help Businesses Send Photo, Video Messages