More people than ever are using subtitles — often in their native language, to help follow-along with indiscernible audio, according to a study by language-teaching app Preply. Netflix released figures indicating more than 80 percent of its subscribers used subtitles (or closed captions) once a month or more. And the trend is not limited to seniors; younger viewers are about four times more likely to turn on subtitles. The prevalence of rear-facing, or downward-directed speakers in today’s ultra-thin TVs has compounded the problem, often resulting in worse audio than the old-fashioned TV sets, which had front-facing speakers. But there are other issues affecting TV audio. Continue reading Subtitles, Closed Captioning Popular Among Young Viewers

The latest eMarketer forecast suggests that adults in the U.S. will interact with media over 12 hours per day this year, due to increases in digital usage and media multitasking. However, while 56 percent of Americans now have the ability to view online video via their TV sets, most are still watching traditional TV the majority of the time. According to the Interactive Advertising Bureau (IAB), there has been a 20 percent jump since 2015 in the number of consumers who can access Internet video directly through their TV or a device like Chromecast, but 39 percent of the time people are watching broadcast TV compared to 24 percent of the time when they are streaming content. Continue reading Majority of Consumers Have Access to Internet Video via TV