Facebook Boosts Ad Revenue for Publishers of Instant Articles

In response to feedback, Facebook has changed its advertising policies for Instant Articles, to help publishers generate more revenue. Publishers can now include more advertising in each article and control the links to other articles at the end of theirs. Instant Articles, which debuted in October, allows media companies to publish content directly to Facebook instead of posting links to their sites. Meanwhile, Amazon has been developing and testing Expert Articles on topics of interest to the site’s consumers. Continue reading Facebook Boosts Ad Revenue for Publishers of Instant Articles

Facebook Now Hosting Articles from Major News Organizations

After months of negotiations, media companies have finally started publishing their content directly to Facebook. Nine major news organizations, including BBC News, NBC News and The New York Times, have agreed to the Facebook deal. The articles will load faster and the news organizations will be able to sell advertisements and keep the entire revenue. However, some analysts believe that this deal might draw readers and advertisers away from the media companies’ own sites. Continue reading Facebook Now Hosting Articles from Major News Organizations

YouTube Multi-Channel Network Sued By Music Association

The National Music Publishers Association (NMPA) has filed a lawsuit against Fullscreen, a multi-channel network of popular YouTube channels. The association claims that the company is using unlicensed music in its videos. Fullscreen serves more than 10,000 YouTube channels, including channels owned by Nintendo, Pepsi and Lexus. At the same time, the NMPA is forming an agreement in principle with Maker Studios for music licensing. Continue reading YouTube Multi-Channel Network Sued By Music Association

YouTube Stars Are Attracting Traditional Media Companies

Previously, people had to establish their own fame on YouTube, but now there are companies and networks that can help. At the recent VidCon conference in Anaheim, there was much debate regarding independent networks and media companies, and the future of online video among video creators and the industry. Traditional media companies and independents are attempting to establish themselves as a presence in online video and among emerging YouTube stars. Continue reading YouTube Stars Are Attracting Traditional Media Companies

Facebook Graph Search to Open New Doors for Media Companies

As we reported earlier this week, Facebook’s new Graph Search allows users to find answers to questions by searching their own connections and personal network instead of going the route of a traditional open Web search a la Google. According to Variety, the new search tool has the potential to “give media companies more firepower to leverage the social network for content discovery.” Continue reading Facebook Graph Search to Open New Doors for Media Companies