Micro-Content: Cartoon Network Unveils Mobile App for Kids

Turner’s Cartoon Network launched an app last week that features 10- to 15-second clips of the cable channel’s animated shows. “Cartoon Network Anything” is targeting boys 6- to 11-years old, many of whom are shifting towards mobile media consumption. Cartoon Network designed the app to drive young viewers back to the TV with promotions for on-air properties in between the 15-second clips, games, polls, quizzes, trivia, and puzzles. The free app is available for iOS and Android. Continue reading Micro-Content: Cartoon Network Unveils Mobile App for Kids

Snapchat Mobile App Plans to Add News Content and Sell Ads

Snapchat, the mobile app that creates vanishing messages and currently touts 27 million users, may soon become a service for distributing television and movie clips, news videos and articles, and advertisements. According to people familiar with the matter, the startup has met with advertisers and media companies in recent weeks about a service to launch in November called Snapchat Discovery. At least a dozen newspapers, magazines and TV networks have reportedly discussed providing content. Continue reading Snapchat Mobile App Plans to Add News Content and Sell Ads

Fast Food Giants Follow GrubHub’s Lead with Ordering Apps

Starbucks and McDonalds are working towards implementing mobile ordering and digital payment systems. Besides the pizza industry, most fast food chains have been reluctant to adopt digital ordering systems, while small businesses have been quick to accept GrubHub, which allows customers to order food online or through a smartphone app. Since GrubHub recognizes that fast food chains will likely create their own apps, the company is focused on partnering with independent restaurants. Continue reading Fast Food Giants Follow GrubHub’s Lead with Ordering Apps

Apple Outlines Advertising Strategy for iTunes Radio Partners

Apple plans to launch iTunes Radio next month along with brand partners including McDonald’s, Nissan, Pepsi, Procter and Gamble, and possibly others. Apple’s new offering plans to compete with current streaming radio services such as Pandora. While the launch partners will benefit from exclusivity until the end of 2013, iTunes Radio will later be available to other advertisers. Apple also hopes to generate revenue by providing users with the option to purchase songs played via the service. Continue reading Apple Outlines Advertising Strategy for iTunes Radio Partners